Page 10 - INTERNATIONAL SOS PR REPORT - MARCH 2024
P. 10

Press Release





                   International SOS Al-Rushaid launches transformative

                First Aid Training campaign to elevate workforce resilience





               March 28, 2024: International SOS Al-Rushaid, a joint venture between International SOS, a
               global leader in customised health, security risk management, and wellbeing solutions, and Al

               Rushaid  Group,  a  Saudi-owned  company  engaged  in  manufacturing,  construction,
               engineering, and other key sectors, launched a transformative campaign focusing on First Aid

               Training  in  Saudi  Arabia.  The  campaign  comes  in  line  with  the  organisation’s  goal  to
               strengthen workforce resilience and contribute to employee wellbeing.

               The First Aid Training campaign is a strategic investment in employee development and staff

               retention. The initiative has been curated with an aim to empower employees with key life-
               saving  skills,  transcending  the  mere  reduction  of  the  frequency  and  impact  of  health  and
               security incidents.


               Furthermore, the campaign has been designed to equip participants with vital skills to manage
               the initial moments after an accident. By fostering a culture of preparedness, the campaign

               seeks to help businesses not only to reduce the frequency and impact of accidents, but also
               contribute to the development of their workforce. These efforts will further aid in improving
               staff retention, supporting business continuity, safeguarding reputation and addressing legal

               liability risks.

               Dr Abdulrahman Aman, Chief Medical Officer of International SOS Al-Rushaid, said:

               “We  are  proud  to  launch  this  transformative  campaign  in  Saudi  Arabia,  which  marks  a
               significant step in our commitment to advancing health, and well-being of employees. The First
               Aid Training initiative underscores our dedication to empowering employees with essential life-

               saving skills and fostering a workplace culture that prioritises resilience and prosperity. By
               investing in workforce, we not only aim to reduce the impact of incidents but also to fortify our
               collective ability to navigate challenges.”


               The First Aid Training Campaign holds a vital role in equipping the workforce with lifesaving
               skills for critical situations and making them aware of practical aspects of potential health and
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