Page 86 - BRIDGESTONE PR REPORT - AUGUST 2025
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8/20/25, 11:37 AM Bridgestone Named Sole Tire Partner for Limited-Run Lamborghini Fenomeno
What’s also new is the use of Virtual Tyre Development, a digital-first process that cut 200 physical prototypes, reduced test
car use by 80 percent, halved development time, and slashed raw material consumption by 60 percent.
In the end, while practicality isn’t usually the selling point for a limited-run seven-figure Lambo, here, it’s a quiet advantage. The
highly exclusive Fenomeno will forever be remembered as one of Lamborghini’s most outrageous V12 models ever. But its story
cannot be told without the custom Bridgestones that keep all 1,065 of those rampaging Italian horses safely on the pavement.
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Image Source: Bridgestone, Lamborghini
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