Page 90 - BRIDGESTONE PR REPORT - AUGUST 2025

8/20/25, 11:38 AM Bridgestone to Supply Tires for Lamborghini Fenomeno V12

“With the Fenomeno, our team faced the challenge of unleashing the full potential of Lamborghini's most powerful V12—and they delivered. The
custom-engineered Bridgestone Potenza tires provide the control, grip, and precision needed to enhance this car’s exceptional capabilities on both
road and track,” said Radoslaw Bolkowski, Vice President of Original Equipment Sales, Bridgestone EMEA.

Lamborghini emphasized the importance of tire innovation in supercar performance: “Tires are a vital part of how a supercar performs: beyond
technical updates, 70% of improvements in these cars today come from advances in the tires. Bridgestone’s bespoke Potenza lineup ensures every
drive in the Fenomeno lives up to this car’s extraordinary speed and power,” said Christian Mastro, Marketing Director, Lamborghini.

This collaboration extends a five-year partnership between Bridgestone and Lamborghini, covering models such as the Huracán STO, STJ, Tecnica,
EVO, and Sterrato, as well as the Revuelto and Temerario.

The Fenomeno’s tires were developed and manufactured in Italy using Bridgestone’s Virtual Tyre Development (VTD) technology, which uses
digital simulation to design and test tires before physical prototypes. Bridgestone reports this process eliminates around 200 prototypes, reduces

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