Page 47 - INTEGRATE ME PR REPORT - MAY 2025

5/19/25, 10:56 AM CABSAT, Integrate Middle East and SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai’s Status as Global Hub for Media, …
As well unveiling the latest technological advancements, the shows also set the stage for the announcements of strategic partnerships
formalised by the signing of Memoranda of Understandings (MoUs). Leading global satellite operator Arabsat inked six MOUs with
partners at SATExpo, including an agreement with Grass Valley, the technology leader in live production solutions, to launch a new suite of
cloud-based broadcast services.
Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the fourth consecutive year as an exclusive
invite-only hub for content collaboration. Organised by HConsult, a leading content market specialist in the Arabic-speaking MENA, and with an
impressive 90 per cent re-participation rate, the Salon brings together creatives with production houses, OTT platforms, television networks,
content investors and brand representatives looking to develop TV and film content with international appeal.
Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries of Dubai World Trade Centre, said: “The
success of this year’s CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East underscores the UAE’s leadership as a global
nexus for the media, entertainment, and satellite industries. Gathering over 32,000 professionals, these events have proven to be more than just
platforms—they are catalysts for innovation, collaboration, and transformative ideas. At DWTC, we take pride in organising events that foster
these connections, empowering industry pioneers to drive progress, share knowledge, and shape the future. The momentum generated here will
resonate far beyond these halls, and we look forward to building on this legacy together.”

Exhibitors echoed comments on CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East, acting as a hub for innovation and
collaboration.
Mumladze Patritsiia, Project Manager, from Carrot Broadcast, LLC, said, “We are delighted to have returned to CABSAT this year, where
we proudly showcased our expertise in real-time graphic solutions for TV shows and live productions, alongside cutting-edge hardware,
software, and services in augmented reality and virtual studio technologies. This year, we showcased our latest innovations, including Gaussian
splatting technology, one of the most talked-about highlights among visitors. Our unwavering commitment to innovation continues to empower
broadcasters and content creators worldwide, as CABSAT 2025 once again proved to be a pivotal platform for groundbreaking advancements in
broadcast, satellite, and content creation.”
The spirit of innovation extended to Integrate Middle East, where Jana Dai, Sales Director of CZUR TECH CO, said: “Integrate Middle East
2025 has been a phenomenal experience for us. The event brought together a highly engaged audience of industry professionals who are
actively shaping the future of AV and immersive technologies. The quality of conversations, diversity of attendees, and forward-looking themes
truly set this event apart. We’re proud to be part of a show that is driving the evolution of the AV and integrated technology landscape in the
region. We look forward to continuing these conversations beyond the show floor.”
SATExpo’s inaugural edition brought together key players in the satellite industry, with 34 countries taking part to successfully create a
dedicated space for satellite communications specialists.
The high profile of SATExpo exhibitors was matched by the calibre of speakers at the SATExpo Summit, with those taking to the stage
including Prof. Dr. Klaus Schilling, Head of Board, S-Smart Small Satellite Systems GmbH; Dr Sherif Sedky, CEO, Egyptian Space
Agency; and Christelle Astorg-Lepine, CNES, Founder & CEO of the Space Women Alliance, among others. The event’s far-reaching
impact highlights the UAE’s position as a global satellite innovation hub, spearheading satellite communications advancement throughout the
MEASA region and beyond.
Maroon Khalil, Senior Sales Director at ABS, said: “ABS’s participation in SATExpo 2025 reflects our commitment to delivering flexible,
reliable, and effective satellite connectivity across the region. We’re excited to showcase a broad portfolio of solutions tailored to the evolving
capacity needs of customers in the UAE and beyond. With a fleet of five geostationary satellites and coverage that reaches 93% of the world’s
population — including beams that connect multiple continents globally — ABS is uniquely positioned to transform the regional communications
landscape.”
He added: “Our mission is to drive digital transformation and close connectivity gaps across government, enterprise, and underserved
communities. At SATExpo, we look forward to engaging with industry leaders and partners to shape the future of satellite communications
across the Middle East, Asia, Africa, Europe, the Americas, and beyond. At SATExpo, we also highlighted the potential of the SES EdgeAI
Connect solution to dynamically manage data and intelligence at the edge using best-in-class AI and satellite technologies.”

Throughout the three-day event, numerous exhibitors unveiled groundbreaking new products, with standout launches from industry
leaders Riedel, Cineom, Media Guru, Sawa Media, Godox, ST Engineering, IPS Mena and RioSat.

Meanwhile, key players, including Intellian, InterSputnik, Streamport, First Gulf Company, EVS, Broadcast Solutions, Advance Media Training,
Videndum, and Editshare – among many others – demonstrated a robust portfolio of advanced tech, highlighting their respective sectors’ rapid
innovation and diverse capabilities.
As this year’s editions of CABSAT, Integrate Middle East and SATExpo come to conclusion, professionals from the media, Pro AV, and satellite
sectors can look forward to the next editions, slated for May 20 – 22, 2026. In the upcoming editions, these events will continue to serve as
dynamic platforms for engaging with industry executives, decision-makers, technical experts and innovators from across the industry.

About CABSAT:
With a history of over 30 years, CABSAT is the only specialised event that draws more than 32,000 business professionals from the MEASA
region’s media, content, and digital industries. Over the years, the event has welcomed the highest number of regional attendees, including

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