Page 49 - INTEGRATE ME PR REPORT - MAY 2025

5/19/25, 10:56 AM CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai’s Status as Global Hub for Media, Pr…

BUSINESS AND ECONO…
CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai’s Status As Global Hub
For Media, Pro AV & Space Innovation

By Editor_wr On May 16, 2025

Share
The 2025 editions of CABSAT and Integrate Middle East, and the debut edition of SATExpo Middle East, concluded on 15 May (Thursday), consolidating their position as leading platforms respectively
for innovation and collaboration in the broadcast technology, Pro AV and satellite space economy industries. The flagship gatherings at the Dubai World Trade Centre (DWTC) brought together
global innovators, industry thought leaders, and the latest technologies and solutions, reinforcing the UAE’s position as a hub for content creation, entertainment, space tech, and next-gen Pro AV
solutions.

A convergence of innovation and collaboration
The trio of events, organised by DWTC, brought together 820+ brands from 120+ countries, and welcomed country pavilions from China, France, Germany and the UK, along with 190
speakers shaping the future of their sectors at the CABSAT Content Conference and the SATExpo Summit. Highlights included:
st
CABSAT 2025: The 31 edition of the premier broadcast and media event unveiled AI-driven breakthroughs, from fully automated broadcast solutions (like SI Media’s Costanza AI that can
automate speech to text) to exploring next-gen sports broadcasting trends at the show’s Content Congress, as the MENA sports media market is projected to hit $6.5 billion by 2027.
Integrate Middle East 2025: Pro AV innovations took centre stage at the third edition, featuring adaptive digital signage, immersive audio-visual tools (such as a world first with BOYA’s AI-
powered wireless mics), and smart venue technologies revolutionising urban infrastructure.
SATExpo Middle East 2025: The debut satellite and space expo spotlighted AI-powered satellite advancements, strategic collaborations (like ABS and SpaceBridge coming together to improve
managed data services across Europe, the Middle East, and Africa), and eSports racing powered by Eutelsat satellite connectivity, alongside critical discussions at the SATExpo Summit on orbital
sustainability, led by Astroscale’s Aya Iwamoto, Vice President, Strategy and Policy.
Catalysts for transformative ideas

As well unveiling the latest technological advancements, the shows also set the stage for the announcements of strategic partnerships formalised by the signing of Memoranda of Understandings
(MoUs). Leading global satellite operator Arabsat inked six MOUs with partners at SATExpo, including an agreement with Grass Valley, the technology leader in live production solutions, to
launch a new suite of cloud-based broadcast services.
Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the fourth consecutive year as an exclusive invite-only hub for content collaboration. Organised by
HConsult, a leading content market specialist in the Arabic-speaking MENA, and with an impressive 90 per cent re-participation rate, the Salon brings together creatives with production houses, OTT
platforms, television networks, content investors and brand representatives looking to develop TV and film content with international appeal.
Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries of Dubai World Trade Centre, said: “The success of this year’s CABSAT, Integrate Middle East, and the
inaugural SATExpo Middle East underscores the UAE’s leadership as a global nexus for the media, entertainment, and satellite industries. Gathering over 32,000 professionals, these events have proven
to be more than just platforms—they are catalysts for innovation, collaboration, and transformative ideas. At DWTC, we take pride in organising events that foster these connections, empowering
industry pioneers to drive progress, share knowledge, and shape the future. The momentum generated here will resonate far beyond these halls, and we look forward to building on this legacy together.”
Exhibitors echoed comments on CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East, acting as a hub for innovation and collaboration.

Mumladze Patritsiia, Project Manager, from Carrot Broadcast, LLC, said, “We are delighted to have returned to CABSAT this year, where we proudly showcased our expertise in real-time graphic
solutions for TV shows and live productions, alongside cutting-edge hardware, software, and services in augmented reality and virtual studio technologies. This year, we showcased our latest innovations,
including Gaussian splatting technology, one of the most talked-about highlights among visitors. Our unwavering commitment to innovation continues to empower broadcasters and content creators
worldwide, as CABSAT 2025 once again proved to be a pivotal platform for groundbreaking advancements in broadcast, satellite, and content creation.”

https://web-release.com/cabsat-integrate-middle-east-satexpo-2025-draw-32000-attendees-cementing-dubais-status-as-global-hub-for-media-pro-av-s… 1/2