Page 51 - INTEGRATE ME PR REPORT - MAY 2025

5/19/25, 10:56 AM CABSAT, Integrate Middle East and SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai’s Status as Global Hub for Media, …
CABSAT, Integrate Middle East and SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai’s

Status as Global Hub for Media, Pro AV and Space Innovation

The three events brought together 820+ exhibiting brands from 120+ countries and 190 high-level speakers

Dubai, UAE, 17th May 2025, ZEX PR WIRE, The 2025 editions of CABSAT and Integrate Middle East, and the debut edition of SATExpo Middle East,
concluded on 15 May (Thursday), consolidating their position as leading platforms respectively for innovation and collaboration in the broadcast
technology, Pro AV and satellite space economy industries. The flagship gatherings at the Dubai World Trade Centre (DWTC) brought together global
innovators, industry thought leaders, and the latest technologies and solutions, reinforcing the UAE’s position as a hub for content creation,
entertainment, space tech, and next-gen Pro AV solutions.

A convergence of innovation and collaboration

The trio of events, organised by DWTC, brought together 820+ brands from 120+ countries, and welcomed country pavilions from China, France,
Germany and the UK, along with 190 speakers shaping the future of their sectors at the CABSAT Content Conference and the SATExpo Summit.
Highlights included:
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CABSAT 2025: The 31 edition of the premier broadcast and media event unveiled AI-driven breakthroughs, from fully automated broadcast
solutions (like SI Media’s Costanza AI that can automate speech to text) to exploring next-gen sports broadcasting trends at the show’s Content
Congress, as the MENA sports media market is projected to hit $6.5 billion by 2027.

Integrate Middle East 2025: Pro AV innovations took centre stage at the third edition, featuring adaptive digital signage, immersive audio-visual
tools (such as a world first with BOYA’s AI-powered wireless mics), and smart venue technologies revolutionising urban infrastructure.
SATExpo Middle East 2025: The debut satellite and space expo spotlighted AI-powered satellite advancements, strategic collaborations (like ABS
and SpaceBridge coming together to improve managed data services across Europe, the Middle East, and Africa), and eSports racing powered by
Eutelsat satellite connectivity, alongside critical discussions at the SATExpo Summit on orbital sustainability, led by Astroscale’s Aya Iwamoto, Vice
President, Strategy and Policy.
Catalysts for transformative ideas

As well unveiling the latest technological advancements, the shows also set the stage for the announcements of strategic partnerships formalised by the
signing of Memoranda of Understandings (MoUs). Leading global satellite operator Arabsat inked six MOUs with partners at SATExpo, including
an agreement with Grass Valley, the technology leader in live production solutions, to launch a new suite of cloud-based broadcast services.

Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the fourth consecutive year as an exclusive invite-only
hub for content collaboration. Organised by HConsult, a leading content market specialist in the Arabic-speaking MENA, and with an impressive 90 per
cent re-participation rate, the Salon brings together creatives with production houses, OTT platforms, television networks, content investors and brand
representatives looking to develop TV and film content with international appeal.

Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries of Dubai World Trade Centre, said: “The success of this
year’s CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East underscores the UAE’s leadership as a global nexus for the media,
entertainment, and satellite industries. Gathering over 32,000 professionals, these events have proven to be more than just platforms—they are catalysts
for innovation, collaboration, and transformative ideas. At DWTC, we take pride in organising events that foster these connections, empowering industry

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