Page 78 - INTEGRATE ME PR REPORT - MAY 2025

5/16/25, 1:12 PM CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai's Status as Global Hub for Media, Pr…
SATExpo Middle East 2025: The debut satellite and space expo spotlighted AI-powered satellite advancements,
strategic collaborations (like ABS and SpaceBridge coming together to improve managed data services across
Europe, the Middle East, and Africa), and eSports racing powered by Eutelsat satellite connectivity, alongside
critical discussions at the SATExpo Summit on orbital sustainability, led by Astroscale’s Aya Iwamoto, Vice
President, Strategy and Policy.

Catalysts for transformative ideas
As well unveiling the latest technological advancements, the shows also set the stage for the announcements of
strategic partnerships formalised by the signing of Memoranda of Understandings (MoUs). Leading global satellite
operator Arabsat inked six MOUs with partners at SATExpo, including an agreement with Grass Valley, the technology
leader in live production solutions, to launch a new suite of cloud-based broadcast services.
Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the fourth consecutive
year as an exclusive invite-only hub for content collaboration. Organised by HConsult, a leading content market
specialist in the Arabic-speaking MENA, and with an impressive 90 per cent re-participation rate, the Salon brings
together creatives with production houses, OTT platforms, television networks, content investors and brand
representatives looking to develop TV and film content with international appeal.
Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries of Dubai World Trade
Centre, said: “The success of this year’s CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East
underscores the UAE’s leadership as a global nexus for the media, entertainment, and satellite industries. Gathering
over 32,000 professionals, these events have proven to be more than just platforms—they are catalysts for innovation,
collaboration, and transformative ideas. At DWTC, we take pride in organising events that foster these connections,
empowering industry pioneers to drive progress, share knowledge, and shape the future. The momentum generated
here will resonate far beyond these halls, and we look forward to building on this legacy together.”
Exhibitors echoed comments on CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East, acting as a
hub for innovation and collaboration.
Mumladze Patritsiia, Project Manager, from Carrot Broadcast, LLC, said, 'We are delighted to have returned to
CABSAT this year, where we proudly showcased our expertise in real-time graphic solutions for TV shows and live
productions, alongside cutting-edge hardware, software, and services in augmented reality and virtual studio
technologies. This year, we showcased our latest innovations, including Gaussian splatting technology, one of the most
talked-about highlights among visitors. Our unwavering commitment to innovation continues to empower broadcasters
and content creators worldwide, as CABSAT 2025 once again proved to be a pivotal platform for groundbreaking
advancements in broadcast, satellite, and content creation.”
The spirit of innovation extended to Integrate Middle East, where Jana Dai, Sales Director of CZUR TECH CO
said: “Integrate Middle East 2025 has been a phenomenal experience for us. The event brought together a highly
engaged audience of industry professionals who are actively shaping the future of AV and immersive technologies. The
quality of conversations, diversity of attendees, and forward-looking themes truly set this event apart. We’re proud to be
part of a show that is driving the evolution of the AV and integrated technology landscape in the region. We look forward
to continuing these conversations beyond the show floor.”
SATExpo’s inaugural edition brought together key players in the satellite industry, with 34 countries taking part
to successfully create a dedicated space for satellite communications specialists.
The high profile of SATExpo exhibitors was matched by the calibre of speakers at the SATExpo Summit, with those
taking to the stage including Prof. Dr. Klaus Schilling, Head of Board, S-Smart Small Satellite Systems GmbH; Dr Sherif
Sedky, CEO, Egyptian Space Agency; and Christelle Astorg-Lepine, CNES, Founder & CEO of the Space Women
Alliance, among others. The event’s far-reaching impact highlights the UAE’s position as a global satellite innovation
hub, spearheading satellite communications advancement throughout the MEASA region and beyond.
Maroon Khalil, Senior Sales Director at ABS, said: “ABS's participation in SATExpo 2025 reflects our commitment to
delivering flexible, reliable, and effective satellite connectivity across the region. We’re excited to showcase a broad
portfolio of solutions tailored to the evolving capacity needs of customers in the UAE and beyond. With a fleet of five
geostationary satellites and coverage that reaches 93% of the world’s population — including beams that connect
multiple continents globally — ABS is uniquely positioned to transform the regional communications landscape.”
He added: “Our mission is to drive digital transformation and close connectivity gaps across government, enterprise,
and underserved communities. At SATExpo, we look forward to engaging with industry leaders and partners to shape
the future of satellite communications across the Middle East, Asia, Africa, Europe, the Americas, and beyond. At
SATExpo, we also highlighted the potential of the SES EdgeAI Connect solution to dynamically manage data and
intelligence at the edge using best-in-class AI and satellite technologies.”
Throughout the three-day event, numerous exhibitors unveiled groundbreaking new products, with standout launches
from industry leaders Riedel, Cineom, Media Guru, Sawa Media, Godox, ST Engineering, IPS Mena and RioSat.
Meanwhile, key players, including Intellian, InterSputnik, Streamport, First Gulf Company, EVS, Broadcast Solutions,
Advance Media Training, Videndum, and Editshare - among many others - demonstrated a robust portfolio of advanced
tech, highlighting their respective sectors’ rapid innovation and diverse capabilities

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