Page 81 - INTEGRATE ME PR REPORT - MAY 2025

5/16/25, 1:12 PM CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai's Status as Global Hub for Media, Pr…
infrastructure.
SATExpo Middle East 2025: The debut satellite and space expo spotlighted AI-powered satellite advancements, strategic collaborations
(like ABS and SpaceBridge coming together to improve managed data services across Europe, the Middle East, and Africa), and eSports
racing powered by Eutelsat satellite connectivity, alongside critical discussions at the SATExpo Summit on orbital sustainability, led by
Astroscale's Aya Iwamoto, Vice President, Strategy and Policy.

Catalysts for transformative ideas

As well unveiling the latest technological advancements, the shows also set the stage for the announcements of strategic partnerships formalised
by the signing of Memoranda of Understandings (MoUs). Leading global satellite operator Arabsat inked six MOUs with partners at SATExpo,
including an agreement with Grass Valley, the technology leader in live production solutions, to launch a new suite of cloud-based broadcast
services.

Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the fourth consecutive year as an exclusive invite-only
hub for content collaboration. Organised by HConsult, a leading content market specialist in the Arabic-speaking MENA, and with an
impressive 90 per cent re-participation rate, the Salon brings together creatives with production houses, OTT platforms, television networks,
content investors and brand representatives looking to develop TV and film content with international appeal.

Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries of Dubai World Trade Centre, said: “The success of
this year's CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East underscores the UAE's leadership as a global nexus for the
media, entertainment, and satellite industries. Gathering over 32,000 professionals, these events have proven to be more than just platforms—
they are catalysts for innovation, collaboration, and transformative ideas. At DWTC, we take pride in organising events that foster these
connections, empowering industry pioneers to drive progress, share knowledge, and shape the future. The momentum generated here will
resonate far beyond these halls, and we look forward to building on this legacy together.”

Exhibitors echoed comments on CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East, acting as a hub for innovation and
collaboration.

Mumladze Patritsiia, Project Manager, from Carrot Broadcast, LLC, said, 'We are delighted to have returned to CABSAT this year, where we
proudly showcased our expertise in real-time graphic solutions for TV shows and live productions, alongside cutting-edge hardware, software, and
services in augmented reality and virtual studio technologies. This year, we showcased our latest innovations, including Gaussian splatting
technology, one of the most talked-about highlights among visitors. Our unwavering commitment to innovation continues to empower
broadcasters and content creators worldwide, as CABSAT 2025 once again proved to be a pivotal platform for groundbreaking advancements in
broadcast, satellite, and content creation.”

The spirit of innovation extended to Integrate Middle East, where Jana Dai, Sales Director of CZUR TECH CO said: “Integrate Middle East 2025
has been a phenomenal experience for us. The event brought together a highly engaged audience of industry professionals who are actively
shaping the future of AV and immersive technologies. The quality of conversations, diversity of attendees, and forward-looking themes truly set
this event apart. We're proud to be part of a show that is driving the evolution of the AV and integrated technology landscape in the region. We
look forward to continuing these conversations beyond the show floor.”

SATExpo's inaugural edition brought together key players in the satellite industry, with 34 countries taking part to successfully create a dedicated
space for satellite communications specialists.
The high profile of SATExpo exhibitors was matched by the calibre of speakers at the SATExpo Summit, with those taking to the stage
including Prof. Dr. Klaus Schilling, Head of Board, S-Smart Small Satellite Systems GmbH; Dr Sherif Sedky, CEO, Egyptian Space Agency; and
Christelle Astorg-Lepine, CNES, Founder & CEO of the Space Women Alliance, among others. The event's far-reaching impact highlights the
UAE's position as a global satellite innovation hub, spearheading satellite communications advancement throughout the MEASA region and
beyond.
Maroon Khalil, Senior Sales Director at ABS, said: “ABS's participation in SATExpo 2025 reflects our commitment to delivering flexible, reliable,
and effective satellite connectivity across the region. We're excited to showcase a broad portfolio of solutions tailored to the evolving capacity
needs of customers in the UAE and beyond. With a fleet of five geostationary satellites and coverage that reaches 93% of the world's population
— including beams that connect multiple continents globally — ABS is uniquely positioned to transform the regional communications landscape.”

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