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BRANDINGUnlocking Growth: Understanding the Types of Strategy in Your PracticeThe Three-Legged Stool: How Strategy Works TogetherThink of strategy as a threelegged stool. Brand strategy, business strategy, and marketing strategy form the legs, providing the stability and support needed for a thriving practice. Brand implementation acts as the connecting framework, ensuring these strategies function cohesively. Remove any leg, and the entire platform collapses.Brand Strategy: The Foundation of Your IdentityBrand strategy defines who you are, what you stand for, and how your patients should perceive your practice. It%u2019s not just about visuals%u2014it%u2019s about shaping a compelling brand identity that builds trust and recognition.A strong brand strategy answers key questions such as:%u2022 Who are we? (Mission, vision, values)When it comes to building a thriving health and wellness practice, strategy isn%u2019t just a buzzword%u2014it%u2019s a necessity. However, many practice owners and professionals find themselves tangled in the confusion between brand strategy, business strategy, and marketing strategy. While these elements are interconnected, each serves a distinct and critical function in shaping the success and sustainability of a practice.26 DIFFERENTIATE MAGAZINE %u2022 QUARTER 1 | 2025 DIFFERENTIATEMAG.COM