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isn%u2019t a sales pitch. Too many ambitious, uninformed entrepreneurs mistakenly follow the 3-foot rule: %u201cIf you%u2019re within 3 feet of someone you don%u2019t know, promote yourself.%u201dYikes!Avoid being transactional. Instead, be relational.Focus on determining if you even want them as a client or colleague!Start a conversation by thanking them for accepting your connection request. Then, ask a question.Review their profiles. What attracted you to initiate a relationship? Mention and inquire about this factor. When they answer, share something about yourself and ask another question.Nurture the relationship as if a newly planted seed cropped up. Sprouting is a fragile process. Not all seeds take root, nor will they flourish and bear fruit. Expect to exchange several messages over time as you cultivate this relationship. When conversations deepen and become complex, you%u2019re ready to converse in real time. Arrange to talk in person, on the phone, or via video conference call.According to Chet Holmes, 97% of people aren%u2019t ready to %u201cbuy%u201d on the first contact. Therefore, you must follow up and stay in touch to collect your dividends. How long do you follow up? Until %u2026Until they become your client or referral partner, die, or ask you to stop.Collect the rewards of a full caseload and dedicated colleagues ready to refer more business.There you have it. A simple, proven strategy for generating leads and turning them into clients.With minor modifications, this same approach succeeds for most social media platforms.Like old-fashioned water pumps, social media requires considerable initial effort before users can enjoy the fruits of their labor.One more suggestion!Get an accountability coach or partner.These ideas ONLY work when you work them. Engage someone to keep you on track. As you review these principles, you may be unsure what to post. No problem!You can periodically attend a 90-minute hands-on workshop on social Sales Strategy. In it, you will leave with content you can post immediately and a system for consistently generating it as you grow your reputation and network.Find me on Linkedin (linkedin.com/in/nancyzare/) and for an invitation.To your sales success,Nancy Zare, Ph.D.The Sales WhispererNancy Zare, Ph.D., The Sales Whisperer shows mission-driven thought leaders how to generate warm leads and turn them into clients without being pushy, aggressive, or salesy.Connect with Nancy on LinkedIn atlinkedin.com/in/nancyzare/MARKETINGFALL BACK IN LOVE WITHYOURSELF TO ATTRACT YOURDREAM PARTNERhttps://www.highvaluewoman.infoAre you tired of toxic cycles, emotionalexhaustion, and feeling unseen in yourrelationships? %udc94%ud83d You deserve more. It%u2019s time tobreak free, heal, and rediscover your worth%u2014because the love you attract starts with the loveyou give yourself.Hi, I%u2019m Darla, a certified somatic trauma-informedcoach. I help women heal from trauma andnarcissistic abuse so they can step into theirpower, cultivate deep self-love, and create thehealthy, fulfilling relationships they truly desire.%udc96%ud83d Ready to transform your love life? Let%u2019s startwith you.SCHEDULE YOUR FREE EXPLORATORY CALL TODAY20 DIFFERENTIATE MAGAZINE %u2022 QUARTER 1 | 2025 DIFFERENTIATEMAG.COM