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Most LinkedIn viewers click on it shortly after seeing your posts, which leads to the next item: content. Be consistent. Aim for the same schedule, even if it%u2019s just once a week. This will show dependability and reliability.A big No-No: posting and ghosting. Return within 24 hours and share an idea. Be sure to thank and engage with everyone who commented on your post.In addition, add your thoughts to other people%u2019s content. Do more than click the %u201clike%u201d button. Intelligent, considered communication enhances your reputation and attracts followers.EngagementAfter you address visibility, you%u2019re positioned for Engagement. Here%u2019s where you develop business relationships.Build your network consciously and deliberately.Invite people to connect.Of course, you can ask your current and former work colleagues. However, you may also want to expand your community and look for possible leads.Leads come in two flavors: prospects for your services and potential referral partners. You need both.Generate a list of variables that describe them.Prepare to do regular searches for people (and groups) who match these criteria. Good news: The unpaid version of LinkedIn allows you to find thousands of people who fit your specifications.Look at each one%u2019s profile before you request to connect. Write a personal note stating a reason for becoming first links. Refrain from using the LinkedIn form. It lacks human warmth.From your searches, you can send out 100 invitations per week.Another strategy for increasing your network is to join groups because you can message every fellow member when you%u2019ve joined%u2014there is no limit! Happily, as many as 50% of your connection invitations will be accepted.Congratulations!DividendsYou created a network and are on the verge of generating Dividends. How do you do that? Send direct conversational messages (DMs) to your first links.Note the word conversational. This DIFFERENTIATEMAG.COM QUARTER 1 | 2025 %u2022 D I F F E R E N T I AT E M AG A Z I N E 19