Page 18 - Demo

Are you on social media %u2026 but no one%u2019s biting?Many coaches and consultants mistakenly believe that simply showing up and sharing content will bring clients.A Proven Strategy for Social MediaThat%u2019s only part of the equation.Sales is more than posting and ghosting.It%u2019s about positioning yourself as the go-to expert, building relationships, and engaging with fellow members before you collect dividends.When you bring value and solutions, people happily become your clients. There are three landmarks on the road to success in social media:%u2022 Visibility%u2022 Engagement%u2022 DividendsWith over one billion members, let%u2019s use LinkedIn as an example of social selling.VisibilityIt starts with Visibility: What you offer and who benefits.Many coaches fail to communicate clearly what they do. Listing multiple approaches, methods, and skills confuses prospects.When you ask for everyone and anyone, you get no one.If you%u2019re unsure, seek counsel. Make a decision. This allows you to establish an identity like a nation raising its flag.With this in mind, creating or updating your LinkedIn Profile is the next visibility step. Pay particular attention to these elements:1. Professional Headshot (by yourself looking your best)2. Branded Banner (as a prominent piece of real estate, use it effectively!)3. Benefit-Rich Headline (not your occupation, but the results you produce)4. Personalized %u201cAbout Section%u201d (your origin story, passion, and mission)5. Call-to-Action (displayed on your banner and %u201cAbout Section%u201d)Your profile must be presentable. MARKETING18 DIFFERENTIATE MAGAZINE %u2022 QUARTER 1 | 2025 DIFFERENTIATEMAG.COM