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                                    Many people select a target market when launching a business but avoid designating a smaller niche.A target market broadly refers to all prospects who benefit from your services.For example, a target market might be overweight individuals.A niche is a subset of the target market. It is more specific and focused.It combines WHO you serve (the audience) and WHAT you offer (your service).For instance, a niche within weight loss is menopausal women who want to shed 25 pounds or more without exercising. Having a defined niche gives you many advantages over your competitors.1. Niches address specific problems, needs, or solutions. They speak straight to and attract your ideal prospects.2. Niches face less direct competition due to their high degree of specialization. As a result, clients expect to pay a premiFrom Generalist to Specialist:Embrace Your Niche and Maximize Your ImpactDo you have a graduate degree, license, or certification?Has it helped you get clients?If not, perhaps it%u2019s because you don%u2019t have a distinct niche.MARKETING12 DIFFERENTIATE MAGAZINE %u2022 QUARTER 1 | 2025 DIFFERENTIATEMAG.COM
                                
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