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%u2022 Scale up what's working%u2022 Cut or fix what isn't%u2022 Refresh content based on engagement%u2022 Adjust messaging if needed%u2022 Keep team momentum going with regular winsThis middle period is where most campaigns either take off or fizzle out. Keep the energy high by celebrating small wins and acting quickly on opportunities.Days 61-90: Push for Results & Plan Next StepsThe final month is about finishing strong:%u2022 Make your final push to hit campaign goals%u2022 Start gathering campaign results%u2022 Document what worked and what didn't%u2022 Plan follow-up activities%u2022 Set up your next campaign phase if neededThree Campaign Types: Different Goals, Different RhythmsOne thing I've learned over the years is that while 90 days is ideal, how you use those days changes dramatically based on your campaign type. Let me break down the three most common types I've run and how they flow differently.Product Launch CampaignsThese are your sprinters. The energy is high from day one, and timing is everything. Your 90 days might look like this:First 30 Days: Build anticipation. Tease features, share sneak peeks, get early access sign-upsDays 31-60: The big launch and immediate follow-up. Launch events, demos, early user testimonialsFinal 30: Leverage early wins. Share success stories, optimize based on user feedback, push for the fence-sittersI ran a campaign like this for a new software platform last year. We spent those first 30 days getting beta users excited and vocal. By launch day, we had a crowd ready to jump in, and their enthusiasm carried us through the next phase.Brand Building CampaignsThink of these as your marathon runners. They're about building momentum and maintaining it. Here's how they typically floFirst 30 Days: Establish your core message and start conversationsDays 31-60: Deepen engagement through storytelling and community buildingFinal 30: Solidify brand associations and gather long-term metricsMARKETINGAlicia J. Alexander, MSL MAKE A DIFFERENCE CONSULTINGArming Corporate Decision-Makers to Create and Sustain Great Workplace EnvironmentsOrganizational Excellence, specializing in Neuroscience and Authentic Appreciation in the Workplace. As an educator, consultant, and speaker, she helps organizations foster harmonious, high-performing cultures that drive productivity and profitability. Begin Your Journey Toward (401) 601-3207 Organizational Excellence Today!For a more appreciative and successful organization. 40 DIFFERENTIATE MAGAZINE %u2022 QUARTER 1 | 2025 DIFFERENTIATEMAG.COM