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Let me break down how to structure a successful 90-day campaign, from quick but thorough planning to measuring final results.Week 1-2: Quick Planning & SetupThe key is to plan quickly but thoroughly. In these first two weeks, you need to:%u2022 Lock in your campaign goals and metrics%u2022 Set your budget and allocate resources%u2022 Create your core message and campaign brief%u2022 Plan your content calendar%u2022 Set up tracking and analyticsDon't get stuck in endless planning meetings. Get the key stakeholders together, make decisions, and move forward.First 30 Days: Launch & Initial PushThis is when you hit the ground running:%u2022 Launch your main campaign assets%u2022 Start your advertising%u2022 Begin your content rollout%u2022 Monitor early metrics%u2022 Make quick adjustments based on initial feedbackThe first month is crucial - you'll learn what resonates with your audience and can adjust accordingly.Days 31-60: Optimize & ScaleNow you've got real data to work with:The 90-Day Marketing Campaign BlueprintRecently a client asked for a marketing campaign and asked how long a campaign should last. I replied with 90 days to his surprise. Here's the thing - after running campaigns for the past decade, I've found that 90 days hits the sweet spot. It's long enough to see real results but short enough to keep everyone engaged and motivated.MARKETINGDIFFERENTIATEMAG.COM QUARTER 1 | 2025 %u2022 D I F F E R E N T I AT E M AG A Z I N E 39