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MARKETINGThe key here is consistency. A recent brand campaign we ran started slow but built steadily. By day 90, our engagement rates were triple what they were at the start - not because we changed course, but because we gave the message time to sink in.Sales Drive CampaignsThese are your tactical sprints. They need careful pacing to maintain urgency without burning out your audience:First 30 Days: Set up your offers and create a sense of urgencyDays 31-60: Rotate promotions and keep content freshFinal 30: Push your strongest performers and clear remaining inventoryThe trick with sales campaigns is managing peaks and valleys. Last quarter's sale campaign taught me to space out our best offers instead of launching everything at once. We actually saw better results in week 8 than week 1 because we'd built up trust and urgency.Before It EndsDon't wait until day 90 to think about what's next. By day 75, you should be:%u2022 Collecting final metrics%u2022 Preparing your results report%u2022 Planning any ongoing activities%u2022 Setting up your next campaignKey Takeaways%u2022 A 90-day campaign works because:%u2022 It's long enough to build momentum%u2022 Short enough to maintain urgency%u2022 Gives you time to optimize and improve%u2022 Fits most quarterly business goals%u2022 Keeps teams focused and motivatedRemember, some of the best campaigns I've run started simple but gained momentum as we learned what worked. Don't wait for perfection - get started with a solid plan and improve as you go.The Bottom LineNinety days might feel like a long time when you're eager to see results, but it's actually the perfect duration to build something meaningful. You'll have enough time to learn from your audience, adjust your approach, and create real impact. The key is staying flexible and keeping your eye on those end goals.I've seen too many campaigns fizzle out after a month because teams either lost steam or expected overnight success. On the flip side, I've watched seemingly simple campaigns transform into major wins because they had time to find their groove and build momentum.So next time you're planning a campaign, give it the time it deserves. Start with clear goals, keep your team engaged, and use those 90 days to create something that actually moves the needle for your business.Natasha Ahmed is a Marketing Consultant specializing in Branding, she%u2019s a CoFounder of Enchanted VA and Enchanted AI www.enchanted-va.com www.enchanted-ai.com. Email: natasha@enchanted-va.comCommitted to Your Sales SuccessHelping service-based professionals increase sales comfortably, without being salesy.If you%u2019re wondering why your LinkedIn Profile lacks luster, this quick audit will provide both answers and solutions. Because your profile is your %u201csales%u201d page, let%u2019s make it sizzle!Book your LinkedIn Audit!508-981-2315nancyzare.comCOACHING & CONSULTING:Discover the specific words to say and actions to take for closing sales.SPEAKING & TRAINING: As a highly sought-after public speaker, Nancy radiates warmth and excitement, making her workshops and seminars educational and engaging.BOOKS & RESOURCES:Close more sales and learn the bestselling formulas with Nancy%u2019s bestselling books and video courses.DIFFERENTIATEMAG.COM QUARTER 1 | 2025 %u2022 D I F F E R E N T I AT E M AG A Z I N E 41