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ORGANIZED PLANNING   131
380 securing employment. In fact, the success of most successful employers is due, in
381 the main, to their ability to select well-qualified lieutenants. They want all the
382 information available.
383 Remember another thing; neatness in the preparation of your brief will indicate
384 that you are a painstaking person. I have helped to prepare briefs for clients
385 which were so striking and out of the ordinary that they resulted in the
386 employment of the applicant without a personal interview.
387 When your brief has been completed, have it neatly bound by an experienced
388 binder, and lettered by an artist, or printer similar to the following:
389 BRIEF OF THE QUALIFICATIONS OF
390 Robert K. Smith APPLYING FOR THE POSITION OF
391 Private Secretary to
392 The President of
393 THE BLANK COMPANY, Inc.
394 Change names each time brief is shown.
395 This personal touch is sure to command attention. Have your brief neatly typed
396 or mimeographed on the finest paper you can obtain, and bound with a heavy
397 paper of the book-cover variety, the binder to be changed, and the proper firm
398 name to be inserted if it is to be shown to more than one company. Your
399 photograph should be pasted on one of the pages of your brief. Follow these
400 instructions to the letter, improving upon them wherever your imagination
401 suggests.
402 Successful salesmen groom themselves with care. They understand that first
403 impressions are lasting. Your brief is your salesman. Give it a good suit of
404 clothes, so it will stand out in bold contrast to anything your prospective
405 employer ever saw, in the way of an application for a position. If the position
406 you seek is worth having, it is worth going after with care. Moreover, if you sell







































































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