Page 37 - THree River Arts & Cuture Startegy Proposal from TCI

3⁄4 Analysis and Report on the Impacts of Municipal Cultural Planning Case Study: Prince Edward County. In association with McSweeney & Associates (client: Province of Ontario, 2009).
3⁄4 Economic Impact of JazzFest on the City of Medicine Hat, Alberta. In association with Dr. Dennis McGuire, Kelowna, BC (client: City of Medicine Hat, AB. 2003).
3⁄4 Economic Impact of Arts & Heritage in Nelson & District, British Columbia. In association with Commonwealth Historic Resource Management Inc., Vancouver, BC (client: Town of Nelson, BC. 2003).
3⁄4 Kelowna Cultural District Implementation Strategy & Marketing Plan, City of Kelowna. In association with Commonwealth Historic Resource Management Inc., Vancouver, BC (client: City of Kelowna, BC. 2002).
2003 – 2007
President, Burnett Thorne Cultural Tourism, Stratford, Ontario
Founder and co-owner of consulting firm specializing in cultural tourism; Co-manager of firm’s communications, marketing, budget, staff.
3⁄4 Coordinated planning and development of Prince Edward Island Arts & Heritage Trail (client: Province of Prince Edward Island). http://www.artsandheritagepei.ca
Ø Conducted on-site inventory of cultural experiences across PEI.
Ø Reviewed market research; Identified target markets; authored situation and SWOT analysis, including market-readiness assessment, destination typology, product positioning matrix, identification and branding of themed tour routes.
Ø Advised on marketing plan for domestic and U.S. campaign.
3⁄4 Coordinated planning and development of Rideau Cultural Heritage Corridor (client:
Parks Canada and Ontario’s Ministry of Tourism).
Ø Conducted on-site inventory of cultural experiences along Rideau Canal.
Ø Reviewed market research; Identified target markets; authored situation and SWOT analysis, including market-readiness assessment, destination typology, product positioning matrix, identification and branding of themed tour routes.
Ø Authored marketing plan for domestic and U.S. campaign, including consumer media plan, public relations plan, communications strategy.
2000 – 2002
Executive Director, Okanagan Cultural Corridor, Kelowna, British Columbia
3⁄4 Conceived and led demonstration project in cultural tourism for Tourism British Columbia.
36 TCI Management Consultants