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FESPA NEWS Mark Coudray
The benefits of using AI
in speciality print
Mark Coudray shares how AI is beginning to have a crucial impact in speciality
graphics particularly regarding screen printing and wide format printing.
Artificial intelligence (AI) has become a buzzword across various industries, with its applications stretching far beyond the
realms of design and automation. One particular sector where AI is beginning to make a significant impact is in specialty
graphics, specifically screen printing and wide-format printing.
While the use of generative AI for creating designs and automating processes is already popular, there is a deeper, more
transformative potential in leveraging AI to uncover hidden patterns within existing data. This can provide undisclosed
competitive advantages, similar to finding a camouflaged hunter within the bushes of current market conditions.
The Current Landscape of Specialty Graphics
Screen printing and wide-format printing are integral to many industries, including advertising, fashion, and manufacturing.
Traditionally, these sectors have relied heavily on manual processes and human intuition. The integration of digital
technologies has opened new avenues for efficiency and innovation. Despite these technical imaging advancements, most
businesses are yet to exploit the potential of AI in analyzing and interpreting complex data sets that can lead to actionable
insights.
September 2024 • 45
