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FESPA NEWS Mark Coudray

Beyond Generative AI: The Power of Data Analytics

Generative AI, which involves creating new content based on existing data, has its merits. The true potential of AI in

specialty graphics lies in its ability to find patterns and within data. The real value is to uncover hidden patterns within the
analyzed data. This could be considered as second, third, and forth order discovery. These patterns can reveal critical

insights into market conditions, customer behavior, and operational efficiency, which are almost never apparent to the

naked eye and casual observer.

For instance, consider the forest of data describing customer activity as a dense thicket of brush. Within this thicket, there

are hidden patterns that represent undisclosed competitive advantages. These patterns might be customer sales activity

(recency, frequency, and value, ) customer retention, churn rates, growth metrics, and lifetime customer value over time.

With the use of the right AI, businesses can discover these patterns with a high degree of accuracy and use predictive

analytics to forecast future changes with confidence levels between 95% and 99%, and very low margin of error. This
translates to a high degree of accuracy.

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