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FESPA NEWS Mark Coudray

Competitive Advantage Through Predictive Analytics

One of the most powerful applications of AI in specialty graphics is its ability to use predictive analytics to forecast future
trends with a high degree of confidence. By analyzing historical, comparative data, and identifying hidden patterns, AI can

make accurate predictions about future market opportunities, customer opportunities, and operational performance.

✓ Market Trends

AI can analyze market data to model and predict future trends, helping businesses stay ahead of the competition by

anticipating changes in demand and adjusting their strategies accordingly.

✓ Sales Demand

AI can use historical sales data to predict future sales, helping businesses plan their production and inventory
management more effectively. For large programs, use Design of Experiment (DOE) practice to test market demand.

The final production quantities are scaled based on the confidence and margin of error from the test sample. This

approach aims to maximize the potential based on actual demonstrated market demand.

✓ Risk Management

AI can analyze various risk factors, such as economic indicators and market trends, to predict reduce potential risks and

help businesses develop strategies to mitigate them. The use of confidence and margin of error calculations reduce risk
and maximize return for the end user.

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