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FESPA NEWS Mark Coudray

Case Study: AI in Wide-Format Printing

To illustrate the transformative potential of AI in specialty Finally, the company used predictive analytics to forecast
graphics, consider a case study in wide-format printing. A customer trends and sales. By analyzing historical data and

company specializing in wide-format printing used AI to identifying hidden patterns, AI provided accurate

analyze its customer data and identify patterns that were predictions about future demand, allowing the company to
not immediately apparent. plan its production and inventory management more

effectively. This proactive approach enabled the company to
By applying AI algorithms to historical sales data, the
stay ahead of the competition and achieve sustainable
company discovered certain customer segments had higher
growth.
retention rates and lifetime values than others. They also

discovered certain market or niche areas had unusually Conclusion

high profitability and customer retention over time. This
The use of AI in specialty graphics goes beyond generative
information allowed the company to focus its marketing
design and automation. Leveraging AI to analyze existing
efforts on these high-value segments, resulting in
data will uncover hidden patterns. With these revealed
increased customer loyalty, lower customer acquisition
patterns, businesses can gain a deeper understanding of
costs, and higher revenue from those customers and
market conditions, customer behavior, and operational
market segments.
efficiency.

In addition, the company used AI to optimize its production
These insights reveal undisclosed competitive advantages
processes. Analyzing production data with a specific AI
and enable businesses to make data-driven decisions with a
model identified inefficiencies and constraints in the
high degree of confidence. As the industry continues to
printing workflow and suggested improvements that
evolve, the integration of AI will undoubtedly play a crucial
reduced waste and increased productivity. As a result, the
role in driving innovation and growth in specialty graphics.
company was able to reduce costs and improve its overall

operational efficiency.

* The article has been provided by FESPA (www.fespa.com) and translated by SPAK, and unauthorized use is prohibited.

September 2024 • 55