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FESPA NEWS Sonja Angere

Pros and Cons of using Screen Printing

for promotional giveaways

Is screen printing still used for promotional gifts?

Sonja Angerer shares which applications are best suited for screen printing and

discusses the future of logo printing. She discusses the advantages and

disadvantages of using this technique for promotional giveaways and the future

of screen printing.

Screen printing is one of the oldest existing printing techniques. The robust and versatile process has been established for

decades for printing promotional gifts. Screen printing can be used to print on a variety of materials such as textiles, metal,
plastic, and glass, therefore it is quite popular for these applications.

Recently, manufacturers such as Mimaki, Mutoh and Roland DG have launched digital printers specifically designed for
printing on promotional giveaways. They use UV-curable inks to personalise promotional items and photo gifts.

Nevertheless, screen printing still has its place in the promotional products industry as it offers some very tangible

advantages.

May 2024 • 45