Page 23 - Packaging News July - August 2019

July-August 2019 www.packagingnews.com.au
LIVE 2019
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can go...
DESIGN FOR ENGAGEMENT
A deep-dive into consumer and design trends will set the big-picture context, with top creatives Annette Harcus of Harcus Design and Mikey Hart of Hulsbosch sharing their insights on design directions inform- ing brand owners’ packaging choices and print executions. Hart will take a look at how global brands are making strides in the sustainability sphere and have the power to make meaning- ful change in the world, while Harcus will look at packaging as a full senso- ry experience and the part print plays in delivering this. Steve Jackson, executive director of Schawk, will also weigh in on this topic, exploring colour and other design parameters.
Campbell Arnott’s director of Packaging Asia Pacific, Liza Vernalls, will discuss how this iconic brand owner is increasingly using the printed pack to build brand engagement, with case studies
of recently launched products sport- ing special print executions.
With the event themed ‘new fron- tiers in packaging print’, digital print will feature quite prominently. We’ll hear from Jessica Simes, director and co-owner of Brewtopia, how this e- commerce drinks business is deliv- ering an end-to-end solution for per- sonalised beverages. Digital printing is integral to the process, and Simes, who is also the recently appointed head of marketing at Labelmakers, will explain how the two companies are partnering to expand the scope of their respective market offering.
AR COMES TO LIVE
A highlight of the day will be an in- teractive presentation on the power of augmented reality to bring pack- aging and brands to life. Using a well-known Aussie food brand as a case study, Bill Atta of Dreemar will show the audience how integrating
OPPOSITE PAGE: TOP: Amber Bonney, Edison Agency, at last year’s LIVE.
BOTTOM: Lindy Hughson, PKN, opens the 2018 event.
ABOVE: Bill Atta, Dreemar.
AR can transform branded packag- ing into a channel for delivering interactive and engaging consumer experiences.
He’ll also take this one step fur- ther, showing how app-based AR ac- tivations can benefit brands by track- ing and measuring results, boosting ROI, providing digital and physical integration and delivering richer, broader, more valuable content.
“We have collaborated with Bill on two exciting AR projects before, and I have little doubt that he’ll present