Page 24 - Packaging News July - August 2019

24
LIVE 2019
www.packagingnews.com.au
July-August 2019
ideas that will engage and surprise the audience,” Hughson says. “This presentation is a must-see for brand owners, marketing managers and product developers.
“Bill will show them how to cut through a digitally noisy world and increase dwell-time with consumer packaging; how to gather analytics and insights from packaging; and how to enhance and simplify user engagement and provide measurable ROI on print.”
HOT TOPICS ADDRESSED
Of course, you can’t talk packaging print without talking sustainability. The session will open with an update from Australian Packaging Covenant Organisation CEO Brooke Donnelly on where we’re at on the journey towards meeting the 2025 National Packaging Targets.
Donnelly will then join a panel of industry leaders who will share how
their companies are making strides in implementing sustainability initiatives in their own businesses and enabling their customers to do so as well. We’ll hear from Aleks Lajovic, managing director of Impact International; Jack Malki, director of Jet Technologies; and Fred Soar, managing director of Soar Print.
Brand protection is a hot button issue for Australian brand owners, especially those exporting products to Asian markets. At Print21 + PKN LIVE, we’ll take a closer look at the technology that’s enabling – via the printed pack – supply chain traceabil- ity and brand authentication while at the same time driving deeper consumer engagement. We’ll hear the latest developments and applications from HP’s Daniel Blau, Kodak’s Paul Haggett, Tetra Pak’s Richard Cuth- bert, and Matthews’ Mark Dingley.
The connected package is the focus of Richard Cuthbert’s talk entitled
Brands are facing a multitude of challenges protecting the integrity of their products.” – Daniel Blau, HP
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