Page 25 - Packaging News July - August 2019
P. 25
July-August 2019
www.packagingnews.com.au
LIVE 2019
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“The Future Of Packaging Is Connect- ed: Turning Packs Into Experiences.”
Daniel Blau will show brand owners how to secure their future through the latest HP Indigo brand protection solutions. Blau says: “Brands are facing a multitude of challenges protecting the integrity of their products. Print service providers have opportunities to pro- vide answers in a variety of formats – overt, semi covert and covert.”
Blau will deliver “a balance of inspiration, education and practical experience from software based VDP and anti-counterfeit tech- niques, security inks, and track and trace solutions, along with sub- strates unique to RFID technology”.
Dingley and Haggett will address how digital print and coding can con- nect the dots in the packaging picture.
Dingley, CEO of Matthews, who pre- sented at last year’s LIVE, says, “The worlds of serialisation and food-fraud
OPPOSITE: Daniel Blau, HP, will discuss the latest HP Indigo brand protection solutions.
LEFT: Mark Dingley, Matthews, will focus on domestic brand protection.
Head of sales and marketing at Kodak Australia, Haggett will talk on how digital print and unique coding can be used to optimise brand communication solutions.
He will cover brand ownership and awareness, next-gen loyalty solutions, variable data print, and how digital print can optimise the connection between brands and consumer in an evolving retail landscape.
THE PACKAGING PRINT OPPORTUNITY
Finally, everyone loves a great Aussie success story, so we’ll wrap up the day with a Q&A session with two next-gen business leaders. Matt Ellis, managing director of Luminar, and Aaron Lusch, general manager of Platypus Print Packaging, will share their respective journeys on the path to growing successful new packaging print operations.
have changed significantly, even in the time since I presented at Print21 + PKN Live 2018. The focus this year will very much turn to the domestic environment with topics covered including product recall, the ongoing effects of the contaminated strawber- ries crisis, and recent news of the GS1 data embedded 2D coding trial.”
