Page 48 - Food&Drink July 2019

NEW IN STORE
MADE SIMPLE AND TASTI
The Made Simple range from New Zealand company Tasti is now in Australia. Made Simple features wholefood bars, protein bars and bite-sized balls.
The range are made with four key ingredients: dates; coconut; cacao powder; and nuts (or peanut butter). There is no refined sugar, additives or preservatives.
Nicky Cummerfield from Tasti says the goal was to “strip our ingredients right back to basics”.
The bars come in Lamington (roasted cashews and coconut) and Forest Fruit (includes dried cherries).
The protein bars are available in two flavours, Cacao Brownie and Peanut Butter and Berry. The
COCA-COLA ENERGY LAUNCHED IN AUSTRALIA
Coca-Cola Australia has launched its first energy drink under the Coca-Cola brand. Coca-Cola Energy still tastes like Coke but contains caffeine and guarana.
Coca-Cola Global chief marketing officer, Sparkling Business, Javier Meza says keeping the taste of Coke was at the heart of the
recipe. Coca-Cola Australia’s marketing director Lucie Austin
says the launch of Energy with and without sugar was part of
the company’s strategy to offer a “wider range of drinks for different lifestyles and occasions”.
“We think it will appeal to busy people who are on the go and looking for an extra energy kick with the great Coca-Cola taste,” Austin says.
It is targeted at the 18-39 year old market. Coca-Cola
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Fioretto Cauli Blossom is available in Australian stores for the first time this winter, dubbed the “broccolini of cauliflower”. The vegetable is entirely edible, raw or cooked, and has a sweeter taste than traditional cauliflower. It was first bred in Japan and is now exclusively grown in Australia by family-owned produce company Perfection Fresh.
“When we first saw Fioretto, we were reminded of broccolini, which is such an Australian favourite. We
FLOWER POWER BLOSSOMS NEW CAULI VARIETY
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GET INTO THE SPIRIT OF GOOD GUT HEALTH
Kombucha company the Bucha of Byron, Cape Byron Distillery and craft brewer Stone & Wood have joined forces to create Australia’s first kombucha and spirit drink. The Dirty Bucha comes in three flavours: Botanical Gin with Lemon Myrtle kombucha; Premium Vodka with Tropical kombucha, and Spiced Rum with
Energy was launched earlier in the year in Spain, Hungary and Great Britain with further roll outs later this year.
bars are made from vegan-friendly soybeans and also include hemp seeds.
The balls are Berry Cacao, and Peanut Butter and Caramel and are available in Woolworths stores now for RRP $5.50.
have a feeling Fioretto will be the same,” Perfection Fresh Australia CEO Michael Simonetta says. The company has carried out some small trials with customers and received very positive feedback.
Victorian grower Anthony Mason was one of the first Fioretto Cauli Blossom growers, trialling the crop for four years. “The Fioretto looks like a traditional cauliflower when they begin to grow and then stretch out and elongate,” Mason says.
“We give them a lot of love and care, checking on them daily, so we can pick them just as they begin to flower, which is when they are perfect for eating. The stems turn bright green when cooked and look fantastic next to the little white flowers.”
Fioretto Cauli Blossom is available exclusively in Woolworths stores across Queensland, New South Wales and Victoria.
Ginger kombucha.
Co-brand founders – Paul Tansley, Cam Macfarlane and James Mackinnon – have
all worked in the alcohol industry for most of their careers. Dirty Bucha sees them returning to their roots and playing on the Bucha of Byron’s original philosophy of combining health with pleasure.
Macfarlane says: “The Bucha of Byron has always been less about health and wellness, and more about a little win to incorporate in your day. The Dirty Bucha is a natural progression from that, and it opens up this new class of drinking experience.
“It’s brewed like beer but without the carbs, taste most like a cider minus all the sugar and has the benefits of an RTD without being sickly sweet.”
“We’ve consciously combined quality products from already established brands and having the Bucha of Byron as our original product has allowed us to be ahead of the alcohol and kombucha trend. It also helps that it tastes really good, which is testament to our suppliers, partners and brewing process,” Tansley says.
A Dirty Bucha is one standard drink with 4.2 per cent alcohol. It has 2.4g of sugar per 100ml and is available in bottles or on tap.
48 | Food&Drink business | July 2019 | www.foodanddrinkbusiness.com.au
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