Page 74 - Praeger ACPL Fall 2017

BUSINESS
April 2017, 178pp, 6 1/8x9 1/4
Print: 978-1-4408-4295-5
$37.00, £29.00, €34.00
eBook: 978-1-4408-4296-2
TERRI R. KURTZBERG, PhD, is
associate professor of management
and global business at Rutgers
Business School, Newark and New
Brunswick, NJ.
JENNIFER L. GIBBS, PhD, is
professor of communication at the
University of California, Santa Barbara.
September 2016, 806pp, 6 1/8x9 1/4
Print: 978-1-4408-3342-7
$131.00, £101.00, €120.00
eBook: 978-1-4408-3343-4
RUTH E. BROWN, PhD, is professor of
advertising and public relations at the
University of Nebraska-Lincoln.
72 FALL 2017
NEW
Distracted
Staying Connected without Losing Focus
TERRI R. KURTZBERG AND JENNIFER L. GIBBS
While distraction is ever-present in daily life, staying connected in an efficient way is the
goal for one and all. To accomplish that, some amount of fine-tuning of typical interactions
with technology is in order. Nearly everyone recognizes the addictive nature of constant
connectivity—and its destructive effect on productivity and quality of work. But the
availability of technology also promotes better engagement, control, and flexibility in
both professional and personal settings. An in-depth analysis of these tradeoffs can lead
to smarter choices about when and how to be connected throughout the day and across
settings. The ultimate objective is to have technology enhance our lives without serving as
a source of constant distraction.
FEATURES
• Offers a comprehensive and insightful understanding of how technology use in daily life
affects our attention, our work performance, and our relationships
• Describes how to get and keep the attention of others in a distracted, mobile-device
enabled world
• Explains benefits of multitasking as well as how it limits our abilities to process
information and make good decisions
The New Advertising
Branding, Content, and Consumer Relationships
in the Data-Driven Social Media Era
2 VOLUMES | RUTH E. BROWN, VALERIE K. JONES, AND MING WANG, EDITORS
“ occurred in advertising as a result of new technology, social media, and
This two-volume set concerns the numerous changes that have
interactive consumers. . . . The chapters are informative and easy to read.
”
Recommended.
—Choice, February 1, 2017
The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven
Social Media Era supplies a breadth of information on the theories and practices of new
advertising, from its origins nearly a quarter of a century ago, through its evolution, to
current uses with an eye to the future. Unlike most other books that focus on one niche
topic, this two-volume set investigates the overall discipline of advertising in the modern
context. It sheds light on significant areas of change against the backdrop of digital data
collection and use. The key topics of branding, content, interaction, engagement, big data,
and measurement are addressed from multiple perspectives.
VALERIE K. JONES is an advertising MING WANG, PhD, is assistant professor
agency veteran turned assistant professor of advertising and public relations at the
of advertising and public relations at the University of Nebraska-Lincoln.
University of Nebraska-Lincoln.