Page 76 - Praeger ACPL Fall 2017

BUSINESS / GENERAL

FORTHCOMING NEW

Capturing Loyalty Boomers 3.0

How to Measure, Marketing to Baby
Generate, and Profit Boomers in Their
from Highly Satisfied Third Act of Life
Customers LAWRENCE R. SAMUEL
JOHN A. LARSON AND This extremely
BENNETT E. MCCLELLAN “ compelling book provides
September 2017 Written by two highly July 2017 leaders and organizations
180pp, 6 1/8x9 1/4 successful business coaches and 186pp, 6 1/8x9 1/4 with a contemporary
Print: 978-1-4408-5656-3 management consultants, this Print: 978-1-4408-5722-5 roadmap to understand
$37.00, £29.00, €34.00 book explains how to improve $37.00, £29.00, €34.00 the ‘Me Generation’ in an
eBook: 978-1-4408-5657-0 eBook: 978-1-4408-5723-2 entirely new light.
profitability by focusing on turning ”
a business’s already satisfied customers into highly satisfied —John Gerzema, CEO, Harris
customers by removing their sense of risk. The authors also Insights/The Harris Poll,
provide a fail-safe method for identifying the risks inherent in April 4, 2017
your business. Capitalizing on what is arguably the most important social
phenomenon of our time and place—the aging of America—
FEATURES this book shows organizations how to market specifically to
• Demonstrates that the idea of there being a linear relationship baby boomers in their third act of life.
between customer satisfaction and customer loyalty is a myth
LAWRENCE R. SAMUEL, PhD, is founder of Boomers 3.0, a
JOHN A. LARSON is senior partner in John Larson and consultancy.
Company.
BENNETT E. MCCLELLAN is an academic, author, executive
coach, and management consultant with a global practice. The Emergence
of the Urban
American Entrepreneur
Manufacturing 2.0 How the Growth of

What Went Wrong and Cities and the Sharing
How to Make It Right Economy Are Driving a
New Breed of Innovators
STEVEN L. BLUE
FOREWORD BY BILL MCDERMOTT BOYD COHEN, PHD,
WITH PABLO MUÑOZ, PHD
“ everyone interested in the May 2016 FOREWORD BY RICHARD FLORIDA
This is a must-read for
175pp, 6 1/8x9 1/4
resurgence of American Print: 978-1-4408-4455-3 Combining emerging trends in
”
August 2016 manufacturing. $37.00, £29.00, €34.00 collaboration, democratization, and
158pp, 6 1/8x9 1/4 eBook: 978-1-4408-4456-0 urbanization, this book examines the
Print: 978-1-4408-3870-5 —S. K. Ramesh, Dean, California emergence of entrepreneurship and
$37.00, £29.00, €34.00 State University, Northridge, innovation as a primarily urban phenomenon, explains why urban
eBook: 978-1-4408-3871-2 June 14, 2016
environments are rapidly attracting global innovators across three
Written by a working CEO who increased earnings in some distinct forms of “urbanpreneurship,” and lights the path forward
of the companies he led by 400 percent, this book provides for entrepreneurs, innovators, and city governments.
a real-world prescription for prosperity and growth for any
company, in any industry.
BOYD COHEN, PhD, is professor at EADA Business School in
Barcelona, Spain.
STEVEN L. BLUE, MBA, is CEO of Miller Ingenuity, a global
supplier of mission-critical components in the transportation PABLO MUÑOZ, PhD, is lecturer at the Sustainability Research
industry. Institute, University of Leeds in the United Kingdom.

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