Page 78 - Praeger ACPL Fall 2017

BUSINESS / GENERAL

Street Marketing TM The Recycling Myth
The Future of Guerrilla Disruptive
Marketing and Buzz Innovation to Improve
the Environment
MARCEL SAUCET
JACK BUFFINGTON
> AWARD WINNER
This book states the harsh truth:
2015 USA Best Book Awards that despite best intentions, our
Winner –”Business: Marketing &
Advertising,” USA Book News current environmental practices are
doing more harm than good, and
September 2015 “ This book shows you December 2015 that the solution lies in creating
191pp, 6 1/8x9 1/4 detailed analyses of 157pp, 6 1/8x9 1/4 supply chains of the future that
Print: 978-1-4408-3838-5 various nontraditional Print: 978-1-4408-4307-5
$37.00, £29.00, €34.00 $37.00, £29.00, €34.00 design, produce, consume, and
eBook: 978-1-4408-3839-2 marketing techniques that eBook: 978-1-4408-4308-2 reuse materials in a manner that
can be used to get your is balanced economically and
brand exposed to the market even if your budget is environmentally.
” FEATURES
$1.00.
—Taryn Rose, CEO, Dresr.com, July 23, 2015 • Explains why recycling and sustainability programs are
ineffective because they focus solely on doing less harm rather
This compelling book shows companies new methods of than improving both the economy and the environment
marketing communication that will break through the noise
created by the competition and allow them to differentiate their
offerings and their brands. JACK BUFFINGTON, PhD, is a supply chain executive at MillerCoors,
the second largest beer manufacturer in the United States.

MARCEL SAUCET, PhD, is research associate and visiting
professor at the University of San Diego. He also cowrites case Emergency Planning
studies for the Harvard Business School.
for the Solo

Mastering Strategy Entrepreneur
Workshops for Back Up Your Business—
Before Disaster Strikes
Business Success
KATHRYN HACK
MICHAEL R. BRAUN
“
AND SCOTT F. LATHAM [This] book gives you a
Fun to read yet full of powerful step-by-step system to
business information, this guide September 2015 follow so you have one less
threat to worry about as an
provides a comprehensive toolkit 183pp, 6 1/8x9 1/4 entrepreneur. This book is
for crafting winning strategies in Print: 978-1-4408-4149-1 not just a must-read, it’s a
today’s competitive environment. $37.00, £29.00, €34.00
”
January 2014 eBook: 978-1-4408-4150-7 must-implement!
164pp, 6 1/8x9 1/4 FEATURES
Print: 978-1-4408-2953-6 • Presents the most effective and —Michael Robert Moore, entrepreneurial thought leader,
$37.00, £29.00, €34.00 useful strategy concepts and international trainer and coach, and creator of the Significant
eBook: 978-1-4408-2954-3 frameworks in a condensed, easy- Entrepreneur Blueprint, June 2, 2015
to-grasp and entertaining manner that anyone or any business The challenges facing a solo entrepreneur when calamity strikes
can benefit from are unique in the realm of disaster planning, and the only effective
strategy for preventing a business failure after an unexpected
MICHAEL R. BRAUN, PhD, is associate professor of major setback is to have a clearly thought-out emergency backup
management and the Poe Family Faculty Fellow at the University plan. This book guides you to being 100 percent ready for the
of Montana. worst-case scenario.
SCOTT F. LATHAM, PhD, researches organizational decline,
environmental turbulence, and innovation and consults with KATHRYN HACK is a solo entrepreneur and the founder of Tiger
entrepreneurial organizations on business models, growth, and Communications, a commercial print brokerage in business since 1999.
strategic positioning.
76 FALL 2017