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FINANCE







                                                                  FORTHCOMING
                FORTHCOMING
                                                                The Emotional Life of Money
              Financial Nutrition®

              for Young Women                                   How Money Changes the Way
                                                                We Think and Feel
              How (and Why) to Teach                            MARY CROSS
              Girls about Money
                                                                                     The Emotional Life of Money: How
              MELISSA DONOHUE, EDD                                                   Money Changes the Way We Think
                                                                                     and Feel identifies common hang-
                                        Women earn 78 cents on
                                        the dollar, on average,                      ups and anxieties about money;
                                        compared to men in                           summarizes current academic
                                        America, despite decades                     research on money behavior and
                                        of fighting for wage                         how people make decisions about
                                        equality. And while                          their money; discusses the newest
                                        it is true that women                        branch of economics, behavioral
                                        have significantly more                      economics; and explores the
                                        opportunities for earning   September 2017   possibility of the disappearance of
                                        than in past eras, this   170pp, 6 1/8x9 1/4   cash in the digital future. General
                                        improved ability for    Print: 978-1-4408-5053-0   readers will be able to comprehend
                                                                $37.00, £29.00, €34.00   why money has often generated
                                        women to determine      eBook: 978-1-4408-5054-7
                                        their own financial future                   intense feelings of desire, greed,
                                        makes it more important   envy, elation, and other emotions, as well as sense of status; and
               September 2017                                   undergraduate students in psychology, economics, and sociology
               165pp, 6 1/8x9 1/4       that girls understand the
               Print: 978-1-4408-5230-5   strategies for financial   courses will benefit from learning about the latest research
               $37.00, £29.00, €34.00   success.                on behavior economics and the powerful psychological and
               eBook: 978-1-4408-5231-2                         emotional effects of money.
               FEATURES                                         FEATURES
               •  Presents ways that girls can try the financial learning   •  Provides unique insights into the emotional/psychological side
                activities from the book when it fits in their schedules—  of money and discusses how money affects the way we think
                after school, in the evenings, or on weekends     and behave
                                                                •  Examines how human emotion on an individual level
                                                                  influences much larger economic cycles of boom and bust
                                                                •  Includes worksheets and quizzes to help readers determine
                                                                  their own Money Script and how it was “written” in their own
                                                                  family
                                                                •  Identifies the differences commonly seen between men and
                                                                  women in money attitudes and money management


                                                                MARY CROSS, PhD, is professor emerita at Fairleigh Dickinson
                                                                University, Madison, NJ, where she was chair of the English
                                                                Department.

              MELISSA DONOHUE, EdD, is president and founder of
              Financial Nutrition®, a nonprofit organization focused on
              girls’ financial literacy and economic empowerment, and
              has more than 20 years of experience in finance, financial
              journalism, and financial education.




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