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What’s Your Secret When It                                                  G
                                                                                             G R E AT E R F O RT L A U D E R D A LERE AT ER F O RT L
                                                                                             CHAM B E R O F  C O M M E R CE
                                                                                             C HAM B E R   O F  C
                     Comes To Patient Care?

            I have been in the mar-                        and non-verbal cues
           ket and finally settled on a                    of the customer
           new car. The brand and                          when he or she is
           more importantly, the                           handing over the            PERSPECTIVES
           dealership I landed on is                       keys. The secret of
           truly remarkable. At the                        the stamp does the          ON FLORIDA’S
           dealership, everyone was                        rest. Everyone who
           of course very friendly but                     sees   the  stamp           HEALTHCARE
           more importantly, they                          knows, but the cus-
           were all over every aspect                      tomer is completely         AND   Excellence in Healthcare Awards
           of customer experience.                         unaware. A similar
           For example, I was mean-                        approach can be
           dering around the Service                       incorporated  into
           area when I notice some-    BY  JAY JUFFRE      your organization.
           thing interesting. Next to                      When it comes to
           each Service Advisors                           patient care, what
           computer, there were two rubber   clandestine activities can your team
           stamps, each with the word “Waiter”   do to stealthy communicate important
                                                                                    HEALING OUR COMMUNITY
           on it. One stamp was blue, and the   information. Typically, patients are   HEALING OUR COMMUNITY
           other (in a much larger font) was red.   passed along from person to person,
           Me being me, I had to ask. It was   yet we miss the opportunity to pass
           explained that they essentially get   along vital information that can   TH U RSDAY, NOVE M B E R 8 , 2018  |  7:30 AM – 1 :30 PM
           three types of customers in their serv-  improve their experience. Get with   S I GN A T URE  GR A N D ,  D A V I E ,  F L O R I D A
           ice department. The ones who drop   your team, look for opportunities and
           their car off and return when the work   come up with your own version of the   SPONS OR SHIP  OP POR T U NI T I ES  AVA I L A B L E *
           is done, the ones who bring it in and   blue or red “waiter” stamp. Without
           wait (blue “Waiters”) and finally the   knowing how you are doing it, your   $15,000 TITLE PARTNER SOLD
           ones who bring it in and wait BUT the   patients and their families will appre-  Exclusivity, one (1) opportunity only
           service advisor can tell they are really   ciate it.                      Naming rights—example, Sunshine Health’s Perspectives on Florida’s Healthcare
           in a hurry (red “Waiters”). The blue                                      presented by Name. Displayed on all online and print materials; 15 registrations, two
           or red stamp on the work order tells   Jay Juffre is Executive Vice President,   tables at the Excellence in Healthcare Awards Breakfast™ with up to five minutes at
           the assigned technical what is going   ImageFIRST. For more information on   the podium at the morning keynote session. Video segment with Eye on South
           on with the customer and when to     ImageFIRST, call 1-800-932-7472 or   Florida. Company name on all registrant lanyards. CEO spotlight in Chamber
           expedite completion. Again, the color         visit www.imagefirst.com.   newsletter and social media. Two tables in the Conference Marketplace.
           of the stamp is all based on the verbal                                   $10,000 PRESENTING PARTNER SOLD
                                                                                     Exclusivity, one (1) opportunity only
                                                                                     Naming rights “Presented By” on all materials, 15 registrations, two tables at the
                                                                                     Excellence in Healthcare Awards Breakfast™, and up to five (5) minutes at the
                                                                                     podium; on stated for awards presentations and in pictures; video interview with
                                                                                     Eye on South Florida; and a table in the Conference Marketplace.
            2018 Chris Evert/Raymond James                                           $5,000 PLATINUM PARTNER
                                                                                     Up to three (3) sponsors in this category
                                                                                     Included in all marketing material and recognized at the event; five (5) registrations;
                 Pro-Celebrity Tennis Classic                                        table at the Excellence in Healthcare Awards Breakfast™; table at the Conference
                                                                                     Marketplace; opportunity for the company to present award.
                    Set for November 9 – 11                                          $2,500 GOLD PARTNER
                                                                                     Up to ten (10) sponsors in this category
                                                                                     Included in all marketing material and recognized at the event; two (2) registrations;
          The 2018 Chris Evert/Raymond James Pro-Celebrity                           four (4) seats at the Excellence in Healthcare Awards Breakfast™; table in the
        Tennis Classic is set for November 9 – 11. Comedian Jon                      Conference Marketplace.
        Lovitz returns to the event as one of the longest running                    $1,000 REFRESHMENT BREAK PARTNER
        celebrity players. Jon's comedic wit and timing makes                        Up to two (2) in this category
        him a fan favorite and one to watch and "listen to" while                    Signage at the Refreshment Break area; one event registration; one seat at the
        on center court.                                                             Excellence in Healthcare Awards Breakfast™.
          Jon Lovitz is a comedic actor widely known for his
                                                                                                    *ŏSponsorship pricing applies to GFLCC Members
        roles in TV, movies and for his stand-up comedy acts. As
        a popular cast member of the NBC sketch comedy show                                For further information or questions please contact
        Saturday Night Live (1985 – 1990), Lovitz created mem-                        Kristy Favata 954.462.5380 or email Kristy@ftlchamber.com
        orable characters like “Tommy Flanagan, The                                                 www.ftlchamber.com/healthcare
        Pathological Liar” (his catchphrase “Yeah – That’s the
        ticket!” won’t be forgotten soon!). Lovitz’ voice can be                                                SPONSORS
        found in many films, some of the most popular include   Jon Lovitz
        “Artie Ziff” and “Jay Sherman” for Fox Television’s The                                     PRESENTED BY
        Simpsons. Between 2007 and 2014, he hosted the Jon
        Lovitz Comedy Network, a Los-Angeles-based digital entertainment network that was
        live-streamed on the web. Lovitz has starred in more than 40 films, including the big   PLATINUM PARTNER          GOLD PARTNERS
                                                                                          PLATINUM PARTNER
        screen hits, The Benchwarmers and Southland Tales, and he had roles in The
        Producers, Big and Stepford Wives. His television credits include Hot In Cleveland,
        Two and a Half Men and Las Vegas.
          Jon will join Chris Evert, other celebrity friends and tennis pros for two days of ten-
        nis at the Delray Beach Tennis Center (November 10 & 11). The weekend also
        includes the Saturday evening Gala which begins with red carpet celebrity appear-
        ances followed by dinner, dancing, live and silent auctions and entertainment at the   C
                                                                                     CHAIRMAN’SHAIRMAN’S
                                                                                     CIRCLE MEMBERS
                                                                                     CI
        Boca Raton Resort and Club.                                                  CIRCLE MEMBERSRCLE MEM
          Last year, the Pro-Celebrity Tennis Classic raised $800,000 dollars. Since 1989,
        Chris Evert’s efforts have contributed over $24 million in an ongoing campaign
        against drug abuse and child neglect in Florida. The monies raised are distributed to
        programs funded through the Ounce of Prevention Fund of Florida and the Drug
        Abuse Foundation of Palm Beach County.

                                             Tickets for this year’s event are available at
                                        www.chrisevert.org/tickets or call (561) 394-2400.


        South Florida Hospital News                                                              southfloridahospitalnews.com                                                      September 2018                            7
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