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Recruitment and Retention… Recruitment and Retention…

Industry and Market Trends Impact

As we enter 2020, a new assessing organizations nurse at 56 years,” Hatcher said. “This previous generations – to stay and estab-
decade of healthcare innova- based upon their digital demands our attention, as much of our lish a lifelong career at Broward Health,”
tions and trends emerge. presence. It’s imperative clinical workforce will be retiring in the said O’Brien.
New technologies, research to promote your organi- coming years. And we must be support- Jean Seaver, associate vice president of
and strategies will influence zation and actively man- ive of career development and flexible learning and development at Broward
not only the care of patients, age your online reputa- with our employee partners.” Health, said the system is very engaged
but also the healthcare tion to encourage candi- Due to the transient nature of South in ongoing learning opportunities, as
workforce. This ultimately dates to join – and stay – Florida, there can also be turnover as well as student affiliation agreements
impacts the recruitment and with your system.” caregivers and management exit the with local academic centers.
retention of top talent – These tactics, while region. And while in the past, manage- “Student affiliations are a key compo-
both clinical and non-clini- not unique to health- ment and clinical positions could be nent to our workforce development
cal. To match the evolving care, are imperative in a filled by professionals from out of state, plans,” said Seaver. “These affiliations
healthcare workplace, market as competitive as O’Brien said, it has become more chal- enable students to gain practical experi-
Broward Health’s human Eileen O’Brien South Florida, said lenging to relocate people south for ence within our hospitals and ensure the
resources leaders are evalu- Melanie Hatcher, senior career opportunities due to South next generation of caregivers is wel-
ating factors and measures vice president, chief Florida’s rising housing costs and overall comed into our system and want to
to manage South Florida’s changing envi- human resources officer at Broward costs of living. remain a part of the Broward Health fam-
ronment. Health. “Florida already has a shortage of To counter these issues, Broward ily.”
Broward Health has quickly adapted to seasoned licensed professionals in the Health uses a multi-prong approach to Ultimately, retention of top talent will
the digital climate and no longer relies areas of critical care, emergency, surgical attract and retain a diverse group of top often be dependent on culture, said
on traditional methodologies. The sys- services and management, and to com- talent by ensuring compensation meets Hatcher. “We are unique from other
tem recognized early on that new strate- pound the issue, each health system is market values and benefits, incentivizing industries because of our mission. We
gies to recruit talent, digital assets must competing for that same talent pool.” through affiliations and educational want people who have compassion and
be used. Hatcher added that recruiting and opportunities to enable career growth, connect with our purpose to provide the
“Social media and referrals are key to retaining talent is also becoming more and by creating a passionate environ- highest quality care to all those we serve.
recruitment,” said Eileen O’Brien, associ- dynamic due to the area’s aging work- ment of caring. We must find and build career-spanning
ate vice president of talent acquisition at force. “We are actively researching what will relationships with our employee partners
Broward Health. “Glassdoor, LinkedIn “According to the Florida Center for influence millennials – who in some who share our vision and want to live a
and Facebook are key drivers for recruit- Nursing, the average age for the Florida instances have been documented to career with purpose. At Broward Health,
ment. Caregivers and executives are nurse is 49 years old with the average OR change employers more frequently than it’s not just a job; it’s a calling.”

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