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Publisher’s Note
A Special Thank You Publisher’s Note

to the December “Reports of My Death Have Been Greatly Exaggerated”

2020 Hosts of the -Samuel Clemens aka Mark Twain

South Florida The year 2019 was a time of change and challenges for South
Florida Hospital News & Healthcare Report. While we continued to Think Print is Dead?
Healthcare grow our original publication, websites and social medium plat- THINK
forms, we also welcomed Cannabis News Florida as an important
permanent addition (even if it did take several tries to get the
Networking Group reverse pages and page numbers to make sense.) But despite these AGAIN!
initial growing pains, Cannabis News Florida in print and online
has become an important part of our company and the Florida med-
ical cannabis and healthcare community. Who said, “Print is dead?”
While many might perceive print as antiquated, print can truly
captivate readers. What does print offer that digital doesn’t? Aside
from the tactile experience, with print, you have an uninterrupted
CLEVELAND reading experience. There are no distractions, pop-ups, auto-videos,
CLINIC WESTON or notifications. Just think about it, how many times have you been reading something on your phone or iPad and your mind
veers off to something else on your screen? Even more frustrating, how many times have you tried to find something online
& BROWARD to finish reading when it seems to have completely disappeared? And based on my experience, print has a 100 percent open
rate.
HEALTH NORTH Carol is probably our company’s biggest cheerleader for “Print.” A voracious reader, routinely juggling 3 or 4 print and e-
For information about books, an audiobook and daily print and online newspapers, she has always maintained her full attention is only fully oriented
to specific content when it’s engaged with print.
our next meeting of And to our advertising partners, print marketing also is alive and well for those very same reasons. Print
SFHNG, allows the reader greater engagement with your brand, especially through the value-added benefit of con-
tent marketing, since the reader is more likely to be impacted by it and consequently remember it long
please email term. And here’s another important reminder from what many of you have termed “Mr. Networker,”

charles@ never, ever discount the importance of networking and connecting with the professional and personal
community around us. While it may take weeks, months or in many cases years to see a ROI, take it from
southfloridahospitalnews.com me it does eventually pay off. A good turn today can be your golden ticket in the future.
Well, that’s my diatribe for the cusp of 2019/2020. Let’s all start 2020 with good
wishes, good health and positive attitudes. And most importantly, don’t forget to go
the extra mile for those who walk beside you.
Charles Felix

You can reach Charles Felix at Charles@southfloridahospitalnews.com
THE REGION’S MONTHLY NEWSPAPER FOR HEALTHCARE PROFESSIONALS & PHYSICIANS

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There’s a reason you became a doctor. A calling. A purpose. A need

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2 January 2020 southfloridahospitalnews.com South Florida Hospital News