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A message from our President

2020 – The Year of Successful Resolutions

How many years has it been since you have been making, touchpoint that they have with their patients in an
and breaking, your New Year’s resolutions? Well, we haven’t attempt to build brand loyalty.
made many as an association, but, for 2020, we are planning to The February Summit will look at what healthcare
have the best year of educational programs and events that we entities can do to grow their organizations, improve their
have ever had! Our Chairman, Mark Doyle, Chief Executive financial performance, and build that customer loyalty
Officer of Memorial Hospital Pembroke, told us to “change it database. We also will be looking at why hospitals have
up!” So, we are. not done a particularly good job at providing customer
This year the 14th Annual South Florida Hospital & service. Some say that healthcare is just so complex that
Healthcare Association’s Healthcare Summit will be on the average consumer is unable to navigate through the
February 12 and 13th at the Signature Grand in Davie. You can morass leading to exceptional care. In fact, many elders
go to the events page on our website (www.sfhha.com) and reg- purchase supplemental coverage for the very reason that
ister to sponsor or attend the event. It is promising to be one of they want their physician to make all their decisions with
our best. little attention to cost.
This year’s topic for the Summit is “Consumerism in I will be talking about some of the issues to be dis-
Healthcare.” You can hardly read an article about change in cussed at our upcoming Summit in our regular Thursday
healthcare and not see that it is predicted that the consumer is e-mail “Update.” If you aren’t currently receiving a copy
going to be demanding more and playing an increasingly of our “Update”, just send an e-mail to Stephanie Foy at
involved role in their care. Given that we have historically had sfoy@sfhha.com and ask her to add you to our distribu-
Jaime Caldwell
a physician-centric healthcare system where patients, because tion list.
of the complexity of their conditions, have historically allowed physicians to
make their healthcare decision for them, these will be interesting times.
As many of the experts’ state, traditional hospitals are going to be engaging in
a battle for the consumer/patient. As more and more companies like Amazon, NEW MEMBERS
Uber, CVS, and Walgreens announce their entry into the healthcare market, CARAVAN HEALTH
there will be a “fight for survival.” Hospitals, which have not done a particularly
HEALTH CHOICE NETWORK
good job at providing customer-friendly service, will be tasked to look at every

2020 BOARD OF DIRECTORS SFHHA COMMITTEES

CHAIRMAN: Mark Doyle, Chief Executive Officer, Memorial Hospital Pembroke
VICE CHAIR: Jared Smith, Chief Executive Officer, Broward Health Coral Springs
SECRETARY: William “Bill” Duquette, Chief Executive Officer, Homestead Hospital
TREASURER: Charles Felix, Publisher, South Florida Hospital News & Healthcare Report
IMMEDIATE PAST CHAIR: David Wagner, Kindred South Florida Market CEO
AT-LARGE: Lincoln Mendez, Chief Executive Officer, Boca Raton Regional Hospital
Education Committee
AT-LARGE: Joel Wherley, Chief Operating Officer, VITAS
Doug Bartel, MBA Willian “Bill” Duquette Brian Keeley (Board Advisor) Loretta Sheffield
Senior Director of (Secretary) President & CEO Chief Executive Officer
Business Development, Media Chief Executive Officer Baptist Health South Florida Select Hospital - Miami
And External Relations Homestead Hospital Healthcare Finance and Management Committee
Florida Blue Baptist Health South Florida Ralph A. Marrinson, Mindy Shikiar
NHA, FACHA Chief Operating Officer
Wael Barsoum, M.D. Charles Felix (Treasurer) President Boca Raton Regional Hospital
Chief Executive Officer Publisher Marrinson Group Health Information Technology Committee
Cleveland Clinic Hospital South Florida Hospital News and Jared Smith (Vice Chair)
Healthcare Report Lincoln Mendez (At Large) Chief Executive Officer
Marc Bivins, M.D. Chief Executive Officer Broward Health Coral Springs
Chief Medical Officer Aurelio M. Fernandez III South Miami Hospital Marketing and Public Relations Committee
Holy Cross Hospital (Board Advisor) Steve Ullmann
President & CEO Charles Michelson Director
Kevin Conn Memorial Healthcare System Partner University of Miami
Regional Vice President of Saltz Michelson Architects Health Policy Management Membership Committee
Operations Grisel Fernandez-Bravo
Encompass Health Ana M. Viamonte Ros,
Chief Executive Officer Aristides (Ardy) Pallin M.D.
Maria Currier (General Memorial Hospital Miramar Chief Operating Officer Medical Director for Palliative Quality and Patient Safety Committee
Counsel) Catholic Health Services Care and Bioethics
Partner Michael Gittelman (Board Baptist Health South Florida
Holland & Knight, LLP Advisor) Michael Roffelson
Chief Executive Officer Chief Executive Officer David Wagner
Steve Demers Bascom Palmer Eye Institute Encompass Health – Sunrise (Immediate Past Chair) Safety and Security Committee
Chief Operating Officer Kindred South Florida Market CEO
University of Miami Health System Patricia Greenberg Alex Romillo
Chief Executive Officer President President & CEO Joel Wherley (At-Large)
University of Miami Hospital National Healthcare Associates Health Choice Network Chief Operating Officer
and Clinics VITAS
Gino Santorio (Board
Randy Gross
Mark Doyle (Chairman) Chief Executive Officer Advisor)
Chief Executive Officer Chief Executive Officer
Memorial Hospital Pembroke Broward Health Imperial Point Broward Health
South Florida Hospital News southfloridahospitalnews.com January 2020 7