Page 9 - South Florida Hospital News Nov 2021

Three Things to Know When

Creating a Compelling

Healthcare Video

As video creators, you 3D animations would save you
know that there are from the challenges that live
many ways on how you action productions usually
can create a compelling encounter. And we’re not lying
video. But take note, not when we say your only limit is
all videos are created in your imagination because it is!
the same way. It depends But don’t get too excited to
on several factors that a use all the high-tech and edgy
video creator should 3D animations because, at the
consider, like the types end of the day, it all boils down
of videos that their audi- to two important things: your
ence responds to or peo- audience and the message you’d
ple relate to the most. BY CHAD TINGLE like to leave them.
Now in terms of If the 3D visuals and effects
healthcare content, there do not really coincide with an
are special considerations that need to be emotional subject, then you need to
incorporated so you can make effective reassess whether what you are using is the
videos for your company. correct visual medium. This is especially
To help you do that, here are five things true for topics focused on patients and
you should keep in mind when creating present life-altering situations. In this
healthcare videos for your company or example, your healthcare video should
your clients. make patients feel support and comfort
rather than painfully shooting them with
Speak to Your Audience hard facts and data.
Remember this, you created a video for
a purpose, and that purpose is to help your Be More Intentional with the
target audience understand the message Character Design
you want to relay. So when producing your In terms of medical topics within
healthcare video, make sure that you put healthcare, the best way to show your
your audience’s shoes on. For instance, audience is through different characters
your audience would be patients, patients’ rather than using words alone. It will also
loved ones, doctors, hospitals and profes- be easier for them to understand informa-
sionals, or even the company that provides tion by depicting it through illustrations
the healthcare service. and animations.
You can include content about a What’s great about 3D is that you can
patient’s healthcare journey or how health- portray hyper-realistic characters. If the
care providers give their service. Whatever video is patient-focused, then the more
your content is, make sure that your audi- details you give your characters, the better.
ence would be able to relate. In this way, you allow the audience to see
You also need to consider the literacy themselves, those who they care about,
and the age range of your audience, as well and the support that people can get
as their emotional state. In that way, you through healthcare.
would be able to create a video tailored to
your audience and to be able to speak to Conclusion
them in the same language, situation, or Creating healthcare videos is not just
scenario. about how beautiful or compelling the
content is but how you were able to make
Use 3D Animations a difference and how much impact you’ve
You can use the latest tools and process- made to your audience.
es to create beautiful 3D animations. Crown Street Films is one of the best bi-
Through this, you would be able to entice coastal production companies in South
your audience and keep them engaged in Florida. We are a full-service firm that pro-
a new policy, product, or service you are duces exceptional content across any
offering. medium. Contact us today to get started!
But why 3D? Well, aside from being
highly customizable, it allows you to cre- For more information, contact Chad
ate videos that show multiple angles of a Tingle at (305) 794-7201
subject in a very realistic manner. Using or chad@crownstreetfilms.com.

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www.southfloridahospitalnews.com
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