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Volume 16 • Issue 6 • $5.00 December 2019
THE REGION’S MONTHLY NEWSPAPER FOR HEALTHCARE PROFESSIONALS & PHYSICIANS
Marketing & Technology Hospice &
Public Relations Palliative Care
DSignage Wins Siemens Award
Drew Landmeier Rudy Molinet
Erika Montoya from Siemens Corporation presenting the award
Four Predictions to Karina Diaz and Jose R. Diaz from DSignage FAU Launches
BY LOIS THOMSON
for Healthcare Innovative
For its work with Siemens, DSignage received the company's "Small Business Award
Marketing Supplier of the Year." Siemens is a global corporation that is one of the world's largest Executive MHA
producers of energy-efficient, resource-saving technologies; and DSignage is a digital
in 2020 signage agency that provides solutions to help clients improve their internal communi- Leadership
cations with employees and visitors, by using digital screens to engage and educate the
audience.
Siemens had previously conducted research and attempted to utilize several larger Bootcamp
BY DREW LANDMEIER suppliers, but that proved to be ineffective. Following those efforts, Siemens chose
DSignage, a boutique firm, because it was the one that understood the requirements and
Annual planning in healthcare mar- that was most responsive to its needs. Florida Atlantic University (FAU)
keting is challenging, given the uncer- Continued on page 25 Executive Education has launched a
tainty of the industry, rapidly changing new Leadership Bootcamp program to
marketing technologies and evolving help their Executive Master of Health
consumer expectations. It is essential to Administration (EMHA) students learn
stay ahead of the trends to be successful. Centric Consulting Pilot Project critical leadership skills that will help
Here are some predictions for what we them succeed in their careers. Although
can anticipate in the year ahead: Using Virtual Reality to Benefit no sit-ups, push-ups or running laps are
Untraditional Healthcare Choices: required, the Bootcamp provides an
Over the past few years, the healthcare Hospice, Assisted Living Patients opportunity for mental calisthenics to
industry has seen mergers and acquisi- improve leadership skills and to develop
tions by corporations trying to stay com- successful leaders for today’s healthcare
petitive and expand into new markets. BY VANESSA ORR challenges.
Tech giants such as Amazon, Facebook Many MHA programs teach manage-
and Google also launched pilot pro- Dealing with an end-of- ment courses, or theoretical leadership
grams and new initiatives that promise life illness is never easy, theories, but few focus on practical solu-
more affordable and accessible health- either for the person receiv- tions to everyday leadership challenges.
care solutions in 2019. As marketing ing palliative care or for his The Bootcamp is designed to bring real-
professionals, we need to be increasingly or her family members. But world experiences into the classroom
strategic with our messaging and com- a new virtual reality proj- and to bring the classroom out to the
munications. Our marketing must suffi- ect, led by Centric Con - community. By inviting a cadre of indus-
ciently address the complexity of con- sulting, is helping ease try leaders from multiple disciplines and
sumer choices. patients’ anxiety through practice environments, the students are
Influencing Healthcare: The effective- distractive technology— exposed to current information, trends,
ness of social media influencers in the and it might even be able and expertise from professionals who
consumer industry will give rise to the to reduce the need for opi- Dr. Marcie Stoshak-Chavez Lisa Izzo are leading the way in their respective
adoption of influencer marketing in oids or other pain medica- healthcare settings.
healthcare as well. Expect a significant tions. The course work is rigorous and com-
increase in the use of influencers who The pilot project, which has been underway at Vista Springs Quail Highlands assisted prehensive, but includes a large empha-
identify as patients, sharing their stories, living facility in Ohio for the past few months, uses VR headsets to provide residents with sis on networking and class participa-
recommending services or raising aware- tion. Students are required to join the
Continued on page 14 Continued on page 8 Continued on page 7