Page 108 - Visual Marketing
P. 108
40. Making the Most of Your 15 Minutes of Fame: Using Posters
and On-Site Displays Together with QR Codes and Social
Media to Reach 24- to 45-Year-Olds
W hen the Andy
Warhol exhibi-
tion came to
the Anchorage Museum,
Nerland Agency promoted
the king of pop art on a
shoestring budget. They
created the Andy Warhol
Factory Party to attract art
patrons who usually dis-
dain traditional marketing
approaches.
87 V I S UA L M A RK ETIN G
