Page 107 - Visual Marketing
P. 107
Why It Works Success Metrics Takeaway Tip
The cardboard record player • GGRP was inundated with Think about what your industry produces or
folds up to an envelope—or requests for more cardboard represents professionally and come up with
“record jacket”—that holds a record players. a hands-on kit that engages clients while
vinyl 45 single with a children’s reminding them of the products or services
story titled “A Town That Found • Gizmodo, the Wall Street that can be found at your business. Although
Its Sound.” The recording tells Journal, Wired, and more than it takes more time to create a mailer like this,
the GGRP story and reinforces 500 blogs featured the card- compared with the typical flat paper mailer,
how the company stands for board record player on their the results are exponentially better.
creativity in sound and continues blogs.
to deliver on quality for today’s
music and sound needs. The • Traffic to GGRP’s website grew
simplicity of the concept caught from 50 visits a week to more
the attention of the company’s than 70,000 per week.
target audience of creative
directors across North America • The project won numerous
with a direct response exceeding awards, including the Gold at
90 percent. Cannes, as well as honors from
the One Show and Marketing.
IMAGES ARE EVERYWHERE IN THE PHY SI C A L W O R L D 86
