Page 105 - Transforming an Idea Into a Business with Design Thinking

84 ◾ Transforming an Idea Into a Business with Design Thinking

5.1.2 Example (Figure 5.1b)

Here is an example of business context for an idea around employee pro-
ductivity business.

Figure 5.1 (b) Business context example.

5.1.3 Guidance

Session Lead
Draw the template on a whiteboard. Make sure it is drawn large enough
so that all the ideas from brainstorming can fit inside it. In general, a circle
with five-foot diameter would suffice. Do not worry about drawing the inner
smaller circle, which is the business model that will be worked on in the
next few steps.

Select the first trend – technology – to work on first.
10-minute Self-brainstorm
Ask each team member to think about all the technology trends relevant to
your idea (problem and solution) likely to be considered or that will have an
impact in the next three years horizon. Give five minutes to the team.