Page 110 - Transforming an Idea Into a Business with Design Thinking

S tage 3: Craft Business to Know Viability ◾ 89

Once you have this clarity, you can achieve differentiation by enabling
the user to hit the target in a manner superior to what the current and future
alternatives can do. This superiority or competitive advantage could be a
solution that is:

◾◾ Better – Enabling quality advantage
◾◾ Faster – Enabling efficiency advantage
◾◾ Cheaper – Enabling cost advantage
◾◾ Easier – Enabling experience advantage

5.2.1 Template (Figure 5.4a)

Use template 5.4(a) to document your value proposition.

Figure 5.4 (a) Value proposition map.