Page 108 - Transforming an Idea Into a Business with Design Thinking

S tage 3: Craft Business to Know Viability ◾ 87

◾◾ Realize a vision. As we think more deeply and abstract the concept to
a higher level, the goals that we accomplish in life helps us realize our
vision about our life. Continuing the example of owning a car, which
helps us achieve our goal of reaching our required destination in a
timely and comfortable fashion, we realize our vision to provide for our
family, maintain our relationships, earn a respectable living or spend
quality time with our family by driving in a comfortable car that can
reliably transport us from one location to the next (Figure 5.2).

To help you understand the various aspects of the target, imagine the
following analogy of a high school soccer team hoping to win the upcom-
ing state championship. To win the championship, they have to win many
games in the tournament. To win a game, they need to score against the
opponent and block opponents from scoring. To achieve that, they need to
plan, practice and execute on the strategy. In addition to playing the games,
they need to have a place to gather, practice, work out and so on. The
coach needs a way to build a team, evaluate and select players, measure and
record performance metrics and do many other jobs.

In this case, the vision of the team is to win the championship.

Figure 5.2 Hit the target.