Page 16 - Transforming an Idea Into a Business with Design Thinking

Foreword  ◾ xv

This is the book that allows you to see how the product or service you want
to create will transform the lives of your users and helps you tell that story
in the most effective way possible.

Naeem Zafar
University of California, Berkeley
Founder and CEO of TeleSense
Silicon Valley, California

Naeem Zafar has been teaching at the University
of California, Berkeley, since 2005. He is a Dean’ s
Teaching Fellow, lecturer and Industry Fellow at the
Center of Entrepreneurship and Technology. He is
also the Professor of the Practice at Brown University.
He teaches courses in Entrepreneurship, Technology
Strategy, Innovation and New Venture Finance at Brown and Berkeley.
Naeem is also a serial entrepreneur and currently the Founder and CEO
of TeleSense, a company creating solutions in the Industrial Internet of
Things (IoT) space, addressing storage and safe transport of grains. His
aim is to save the food lost to bad storage conditions using technology.
Previously, he co-founded and served as the CEO of Bitzer Mobile, an enter-
prise security and mobility company that was acquired by Oracle in 2013.
Naeem started his own business at the age of 26 and subsequently went
on to start, or work at, six start-ups. His first job out of Brown University
with a degree in electrical engineering was to design chips and electronic
systems. Twenty years, two children, one IPO and five CEO stints later,
he founded Startup-Advisor, a company focused on educating and advis-
ing entrepreneurs on all aspects of starting and running a business (www.
Startup-Advisor.com).
Naeem has authored five books on entrepreneurship. These books are
on topics ranging from conducting market research to seeking the right
funding to finding successful ways to start a business. More information
can be found on www.NaeemZafar.com. His books, including 7-Steps to a
Successful Startup, are also available on Amazon.com, Kindle and on the
iTunes App store.