Page 12 - Transforming an Idea Into a Business with Design Thinking
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Contents ◾ xi
5.2 Step 14: Value Proposition..................................................................85
5.2.1 Template...................................................................................89
5.2.2 Example....................................................................................90
5.2.3 Guidance..................................................................................90
5.2.3.1 Document Assumptions.............................................91
5.2.3.2 Review Prior Steps......................................................91
5.3 Step 15: Business Model......................................................................91
5.3.1 Value Proposition.....................................................................93
5.3.2 Value Delivery..........................................................................94
5.3.3 Value Creation..........................................................................95
5.3.4 Value Partnering.......................................................................95
5.3.5 Value Capture...........................................................................97
5.3.6 Value Funding..........................................................................98
5.3.7 Template....................................................................................99
5.3.8 Guidance................................................................................100
5.3.8.1 Document Assumptions...........................................100
5.3.8.2 Review Prior Steps....................................................100
5.3.9 Bringing It All Together..........................................................100
5.4 Step 16: Elevator Pitch.......................................................................103
5.4.1 Template.................................................................................. 103
5.4.1.1 Short Version.............................................................103
5.4.1.2 Longer Version..........................................................104
5.4.2 Example..................................................................................106
5.4.3 Guidance................................................................................. 107
5.4.3.1 Document Assumptions...........................................108
5.4.3.2 Review Prior Steps....................................................108
6 Stage 4: Manage Risk to Handle Uncertainty...................................... 109
6.1 Step 17: Assumptions.........................................................................109
6.1.1 Impact..................................................................................... 110
6.1.2 Template................................................................................. 112
6.2 Step 18: Risk Assessment.................................................................. 112
6.2.1 Calculation.............................................................................. 113
7 Go Ahead and Transform Your Idea.....................................................115
About the Author............................................................................. 117
Index............................................................................................... 119
