Page 9 - Transforming an Idea Into a Business with Design Thinking

viii ◾ Contents

2.1.1 Questions for the First Stage.................................................... 15
2.1.2 Questions for the Second Stage...............................................16
2.1.3 Questions for the Third Stage..................................................16
2.1.4 Questions for the Fourth Stage................................................17
2.2 Failing Early, and Failing Fast.............................................................17
2.3 The Problem Statement.......................................................................18
2.3.1 Template...................................................................................18
2.3.2 Example.................................................................................... 19
2.3.3 Guidance.................................................................................. 19

2.3.3.1 Session Lead................................................................19
2.3.3.2 Three-minute Self-brainstorm....................................19
2.3.3.3 Team Brainstorm........................................................19
2.3.3.4 Document Assumptions.............................................20
2.4 Overview of the Transform3+1 Framework.........................................20

3 Stage 1: Understand Problem to Grasp Desirability.............................. 23
3.1 Step 1: Stakeholders............................................................................23
3.1.1 Target Stakeholders...................................................................24
3.1.2 Connected Stakeholders...........................................................24
3.1.3 Influenced Stakeholders...........................................................24
3.1.4 Stakeholder Template...............................................................24
3.1.5 Guidance...................................................................................25
3.1.5.1 Session Lead................................................................25
3.1.5.2 Three-minute Self-brainstorm.....................................26
3.1.5.3 Team Brainstorm.........................................................26
3.1.5.4 Document Assumptions..............................................27
3.1.5.5 Review Prior Steps.......................................................27
3.2 Step 2: Research..................................................................................27
3.2.1 Planning....................................................................................28
3.2.2 Empathetic Observation...........................................................28
3.2.3 Genuine Curiosity....................................................................28
3.2.4 Being Inquisitive Is Good, Without Being Intrusive!..............29
3.2.5 Adopt a Beginner’s Mind-set....................................................29
3.2.6 Don’t Judge...............................................................................29
3.2.7 Question Everything................................................................30
3.2.8 Be Genuinely Curious..............................................................30
3.2.9 Find Patterns.............................................................................30
3.2.10 Listen, Intently..........................................................................30
3.2.11 Suggestions for User Engagement............................................30