Page 8 - Transforming an Idea Into a Business with Design Thinking

Contents

Foreword...................................................................................................xiii
Acknowledgments.................................................................................. xvii
Preface....................................................................................................... xix
1 Democratizing Entrepreneurship............................................................ 1

1.1 Why Another Book on Entrepreneurship?...........................................2
1.2 A Mind-set for Growth..........................................................................2
1.3 Basic Essence of This Innovation Approach........................................2
1.4 A Primer on Design Thinking..............................................................3

1.4.1 Traditional Approach..................................................................4
1.4.2 The New Design Thinking Approach.......................................5
1.4.3 Empathy......................................................................................5
1.4.4 Have a Better Understanding of the Problem before
Thinking of the Solution.......................................................................5
1.4.5 Collaboration with Diverse Perspectives...................................8
1.4.6 Build Prototype..........................................................................8
1.4.7 Get Feedback from Target User.................................................8
1.4.8 Iterate..........................................................................................8
1.5 Mind-sets for Design Thinking.............................................................9
1.6 Creative Leadership...............................................................................9
1.7 Best Way to Get the Best out of This Approach..................................9
1.7.1 Build a Team...............................................................................9
1.7.2 Review the Framework with the Team....................................10
1.7.3 Collaborative Engagement........................................................10
1.7.4 Capture Assumptions................................................................10
1.7.5 Guidance................................................................................... 11
2 The Three Stages Plus One....................................................................13
2.1 Let Your Curiosity Drive Your Endeavor............................................14

vii