Page 10 - Transforming an Idea Into a Business with Design Thinking

Contents ◾ ix

3.2.12 Engagement Guidelines with the User....................................31
3.2.12.1 Guidelines for Interviewer........................................31
3.2.12.2 Guidelines for Note Taker........................................31
3.2.12.3 Sample Questions for Interview...............................32

3.2.13 Template...................................................................................34
3.2.14 Example....................................................................................35

3.2.14.1 Guidance...................................................................35
3.2.14.2 Team Brainstorm.......................................................36
3.2.14.3 Document Assumptions...........................................37
3.3 Step 3: Persona....................................................................................37
3.3.1 Template...................................................................................37
3.3.2 Example....................................................................................38
3.3.2.1 Guidance.....................................................................38
3.3.2.2 Document Assumptions.............................................39
3.3.2.3 Review Prior Steps......................................................39
3.4 Step 4: Current Journey.......................................................................40
3.4.1 Current Journey Template........................................................40
3.4.2 Current Journey Example.........................................................41
3.4.2.1 Guidance.....................................................................41
3.4.2.2 Document Assumptions.............................................42
3.4.2.3 Review Prior Steps......................................................43
3.5 Step 5: User’s Perspective....................................................................43
3.5.1 Template....................................................................................43
3.5.2 Example....................................................................................44
3.5.2.1 Guidance.....................................................................44
3.5.2.2 Document Assumptions.............................................45
3.5.2.3 Review Prior Steps......................................................45

4 Stage 2: Devise Solution to Determine Feasibility................................. 47
4.1 Step 6: Ideation....................................................................................47
4.1.1 Guidance...................................................................................48
4.1.1.1 Session Lead................................................................48
4.1.1.2 Document Assumptions..............................................52
4.1.1.3 Review Prior Steps......................................................52
4.2 Step 7: Prioritization............................................................................53
4.2.1 Template...................................................................................53
4.2.2 Example....................................................................................53
4.2.3 Guidance..................................................................................53
4.2.3.1 Document Assumptions.............................................56
4.2.3.2 Review Prior Steps......................................................56