Page 11 - Transforming an Idea Into a Business with Design Thinking

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4.3 Step 8: End-to-end Experience Vision................................................56
4.3.1 Template...................................................................................57
4.3.2 Example....................................................................................58
4.3.3 Guidance...................................................................................59
4.3.3.1 Document Assumptions.............................................60
4.3.3.2 Review Prior Steps......................................................60

4.4 Steps 9 and 10: Prototype and Test....................................................60
4.4.1 Prototyping...............................................................................60
4.4.2 Testing.......................................................................................62
4.4.3 Do’s and Don’ts for Session Lead............................................65
4.4.3.1 Do’s.............................................................................66
4.4.3.2 Don’ts.......................................................................... 67
4.4.4 Do’s and Don’ts for Note Taker...............................................68
4.4.4.1 Do’s..............................................................................68
4.4.4.2 Don’ts..........................................................................69
4.4.5 User Feedback Template..........................................................70
4.4.6 Example....................................................................................70
4.4.7 Guidance...................................................................................71
4.4.7.1 Document Assumptions..............................................71
4.4.7.2 Review Prior Steps......................................................71

4.5 Step 11: Use Case................................................................................71
4.5.1 Template....................................................................................72
4.5.2 Example....................................................................................73
4.5.3 Guidance...................................................................................73
4.5.3.1 Document Assumptions..............................................73
4.5.3.2 Review Prior Steps......................................................74

4.6 Step 12: Experience Implications........................................................74
4.6.1 Template................................................................................... 74
4.6.2 Example....................................................................................75
4.6.3 Guidance..................................................................................76
4.6.3.1 Document Assumptions.............................................77
4.6.3.2 Review Prior Steps......................................................77

5 Stage 3: Craft Business to Know Viability.............................................. 79
5.1 Step 13: Business Context...................................................................79
5.1.1 Business Context Template......................................................83
5.1.2 Example....................................................................................84
5.1.3 Guidance...................................................................................84
5.1.3.1 Document Assumptions..............................................85
5.1.3.2 Review Prior Steps......................................................85