Page 40 - Transforming an Idea Into a Business with Design Thinking
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The Three Stages Plus One ◾ 19
Figure 2.3 The challenge or problem statement examples.
2.3.3 Guidance
2.3.3.1 Session Lead
Write “How might we” on a flip chart or whiteboard and ask participants to
complete the phrase to convey the problem definition.
Convey that the problem statement should:
◾◾ Not be too broad as to “boil the ocean,” or, for example, “How might
we solve world hunger?”
◾◾ Not be too narrow as to “direct to a potential solution,” or, for example,
“How might we deliver hot lunches to homeless people via motorcycle
in front of the city center by collecting extra food from restaurants?”
◾◾ Have a right level somewhere in the middle. For example, “How might
we fulfill daily nutritional needs for hungry people in the downtown
area?”
◾◾ Highlight the problem and the key stakeholder who has the problem.
◾◾ Not hint toward any potential solution, for example, “How might we
build a mobile app to link nonprofit organizations to donors?”
2.3.3.2 Three-minute Self-brainstorm
All participants think of a different version of the problem statement without
talking with each other and each writes one problem statement per sticky note.
2.3.3.3 Team Brainstorm
Session lead asks each participant to come to the flip chart/whiteboard,
place the statements and explain their statement to the team.
