Page 37 - Transforming an Idea Into a Business with Design Thinking

16 ◾ Transforming an Idea Into a Business with Design Thinking

2.1.2 Questions for the Second Stage

In the second stage, the most important questions are as follows:

1. What are the other ways this problem could be solved?
2. How feasible is it to build the solution to address the user’s needs?
3. What would be the new end-to-end experience for the user if your idea

is implemented?
4. How can you prototype without investing too much time and money?
5. How can you test your idea with the user today?
6. What system, tool and people will the user need to rely upon in the

new experience?
7. Does the solution help the user hit the target (complete the job, achieve

the goal or realize the vision) in a better, cheaper, faster or easier way?
8. Why would the user change the current way of doing the job and adopt

the new experience?
9. Are the benefits of the new approach significant enough to entice the

user to adopt the new approach?
10. How could you influence the user in adopting the new experience?
11. Are there any personal motivations or behaviors that would help the

user see the value in the new approach?
12. Are there any social elements that would help the user adopt the new

approach?
13. Are there any structural elements that would help the user adopt the

new approach?
14. Are there any implications or reliance on other stakeholders in the new

experience?
15. Are there any implications or reliance on existing/other processes in the

organization?
16. Are there any implications or reliance on other data sources or systems?

2.1.3 Questions for the Third Stage

Key questions in the third stage include:

1. What are the short- and long-term industry trends which would help or
hinder adoption of your idea?

2. What are the short- and long-term technology trends which would help
or hinder adoption of your idea?